Planting area of China Lingfeng Coffee the production line of Lingfeng Coffee Company China Coffee Manor

Yunnan Network (Reporter Zhao Gang) on March 23, the reporter learned from the Agricultural Bureau of Lincang City, Yunnan Province that Lingfeng Coffee, a leading local agricultural enterprise, has driven more than 44000 farmers in seven counties (districts) to participate in coffee cultivation, and has built a high-quality self-owned coffee base of 230000 mu. At the same time, Lingfeng Coffee LOGO and advertising slogans will be solicited nationwide, which means that the brand building of China's largest coffee grower has started.

The logo and advertising slogans of Lingfeng Coffee will be launched through the online platform from March 25 to May 22, 2014. Logo will solicit 1 gold prize, 2 excellence awards and 10 finalists, and advertising slogans will include 1 gold prize, 2 excellence awards and 50 shortlisted prizes, with prizes ranging from 500 yuan to 50000 yuan, with a total prize amount of more than 100,000 yuan.

The organizing committee of the competition will select the final winner according to the online voting and the jury. The winner will receive the prize and award certificate, and his work will also have the opportunity to become the logo and advertising slogan eventually used by Lingfeng.

Lingfeng Company is a leading agricultural enterprise in developing coffee industry in Lincang City. In May 2011, Chairman Yang Zhiqi led a team to join the coffee industry and established Lincang Lingfeng Coffee Industry Development Co., Ltd. The scope of business includes coffee cultivation, processing, sales and so on. By the end of 2013, the coffee development and planting area of Lingfeng Coffee Company involved 7 counties (districts), including Lincang District, Yunxian County, Gengma, Fengqing, Yongde, Shuangjiang and Cangyuan, which led more than 44000 farmers to participate in coffee plantation. a total of 230000 mu of high-quality self-owned coffee has been built, and Lingfeng Coffee Company has become the largest coffee planting enterprise in China.

In recent years, the coffee industry in Yunnan has developed rapidly, and the planting area and output are increasing continuously, but Yunnan coffee is rarely consumed at home and has been dominated by raw material exports, so it is difficult to drive the domestic coffee consumption in Yunnan. The imperfect development of industry and the lack of brand building are the key factors.

Yang Zhiqi, chairman of Lingfeng Coffee Company, said that in the company's next planning, the first priority is to strictly control the quality of coffee beans and to be in line with international standards in coffee product processing technology, so as to ensure the stable quality of each coffee bean. and establish a product traceability system, so that each bag of Lingfeng coffee can be traced back to which land is produced and what variety it is. At the same time, the first stage of the company will be based on the export of coffee raw materials, with the growth of domestic coffee demand, will gradually be transformed into relying on brand expansion marketing.

In 2016, Lingfeng Coffee Company will build two production lines of 1000 tons of instant coffee powder and roasting. At that time, Lingfeng coffee terminal products will continue to be introduced to the market. The company will also start the coffee manor project construction, and will build boutique coffee farms with coffee culture display, dissemination, product display and sales, product processing, trade and leisure, office and other functions in 7 counties of Lincang City.