Coffee Industry Future Design trend Coffee Industry Coffee will continue to be popular in China's Coffee Market

With the gradual infiltration of western culture, coffee culture began to be popular in China. With the accelerated pace of life and the improvement of the quality of life, an elegant cafe and a cup of fragrant coffee have become an essential part of people's modern life, business, leisure and even love. With the growth of coffee culture in many cities in China, cafes have sprung up like bamboo shoots after a spring rain, becoming a new consumption fashion for people in pursuit of quality life, decorated with urban customs.

In recent years, American and European caf é s, mainly Starbucks and COSTA, have occupied a large share of the Chinese business coffee market; the island coffee represented by Milo in the above islands once occupied 94% of the Chinese coffee market; the emerging power Korean coffee represented by coffee accompany you and diffuse coffee is also expanding and occupying the Chinese coffee market at a strong speed. What's more, self-branded cafes that pay attention to differentiation in China are constantly being born.

With the rapid development of Chinese coffee market and the amazing growth rate of coffee consumption, how to highlight the style and personality of brand design and meet the higher spiritual needs above people's basic needs has become the top priority of how to gain a foothold.

But whether it is the Starbucks of the American and European factions, or the strong development of Korean coffee, "reductionism" occupies an important position. "return to the root doctrine" to achieve the diffuse coffee is praised by the industry as a good talk.

"reductionism" is the development trend of brand image design in the future coffee industry. It pays attention to the use of material essence, highlights the original ecology, advocates taking nature as the center, makes the space smart through the use of light and color, and makes use of the powerful development force of space to extend back and forth, collude up and down, and blend left and right, so that the movement space has infinite continuous plasticity. And boldly absorb the artistic achievement decorative elements of various styles of human history, serve the design space, combined with the unique lighting effect, to create a romantic and poetic smart space. Committed to building the intermediary between man and nature, building another world in the city, so that people in the materialistic city, back to the embrace of nature, so that people in the urban reinforced concrete jungle, find the habitat of the soul.

The original ecological style design, such as the original forest, is decorated with wood and retro objects, which is exactly in line with the current coffee industry, pays attention to the light business style, and locks the consumer group to the needs of female consumers.

Nowadays, the "naturalism" design has played a very important influence on the local coffee, Korean coffee, European and American coffee in the coffee industry. Combined with various factors, it can be predicted that it plays a key role in the factional disputes in the coffee industry, and it will also lead the trend of cafe design in the future.

Source: Sohu Public platform