Is the community cafe bound to die? Obviously, this store is an exception to the operation of the coffee shop.

Warm light, green plants, books, coffee.

In the small survey of Sister Fei, many people hope that there can be such a small cafe at the entrance of their community.

The reality is that community cafes have more players, fewer winners, open faster, and pour faster. You're a bar guy/girl who's not paying attention and you're missing out with the cafe.

But there are exceptions.

【 1 】

Cursed Community Coffee: The 'Neighborhood' Business, How Hard Is It to Do?

The coffee shop was discovered by accident.

Visiting an industry veteran, the other party named this place called "Qunqing Cafe" to meet, and did not hesitate to praise words.

Of course I'm gonna have to come back.

Owner nina is a beautiful girl with a smile, hotel management professional, 2 years experience as a barista.

"I position this community cafe as a 'neighbor.'" Nina told her sister.

To be honest, when I heard the word "community coffee," Sister Fei was sweating.

At present,"community commerce" is rampant, and the methods of integration of different industries, collaborative procurement, multi-channel landing, etc. sound very deep.

However, for coffee shops, the target customer group is misplaced, impulse consumption is less, repeat customer dependence is high... pain points are not obvious.

Even Seesaw Coffee, a community-based store that once opened in Shanghai, quickly closed because of location problems.

"At this stage of the coffee market, customer base is a problem. People in the community go to work during the day and go home at night, so business is not good." Seesaw founder Zong Xinkuang said.

【 2 】

Nina's Community Cafe Survival Incomplete Guide

This was not nina's decision in her head.

She told Sister Fei that it was unrealistic to position it as a community cafe to discuss how to improve the turnover rate. Especially when "space consumption" still dominates the market.

What should I do? Reverse thinking--

Aim for the greatest common divisor of customers and keep them there for a long time.

1. Environment: "Maximum common divisor" retention rule

Or an old printer, or romantic flowers... usually an independent cafe decoration tone, projection is the owner's personalized aesthetic taste

- It's also one of the most fascinating places about Independence Cafe.

But it wasn't Nina's choice.

In her view, the customer base of community cafes determines the "retention rule" of community cafes_making more ordinary customers feel comfortable, not just for literary young men and women.

Her storefront is about 100㎡, the decoration is fresh, but it can't be called personality, nor can it be regarded as literary style.

But community workers, students, freelancers, small businesses... From the environment, it contains a variety of "neighbors" to the maximum extent, so as to capture more customers.

--Color: Ultramarine as the theme color (also the name of this cafe), with the same color matching. It is said that from a psychological point of view, this color is most likely to calm people's emotions;

--Lighting: Use warm light with clearer color, easy to guide customers into the store, and at the same time, promote the "warm" impression to remain in the customer's mind, and fit with the community positioning;

--Seats: Ignore the "turnover rate", use a lot of sofa soft seats, have two boxes with better privacy, how comfortable to come.

In addition, in the decoration of this matter, nina told coffee sister a small tip: the overall atmosphere is the most important, put more thought on the choice of large areas of color blocks, such as floor and wall color control... do not drill in the details of the horn.

2. Additional meals are necessary, but there must be a way!

"You have to believe that for a community cafe, the need to eat is rigid."

Many independent cafes, when caught in a business dilemma, usually choose "extra meals: steak, baked rice, pizza, pasta...

What about a community cafe?

To be precise, nina, the food in this cafe is not "plus". Before she opened the shop, she had prepared enough for the meal.

She took the chef to the Beishangguang compound cafe and light food restaurant for a round, constantly tried to improve, established her own main meal_

Salads and sandwiches.