How to choose the right coffee for your coffee shop?

It is extremely important to choose the right coffee for the coffee shop. The good old days of "customers drink what the coffee shop sells" are gone. Nowadays, consumers are more and more picky about the choice of coffee, and the demand for the quality of coffee is higher and higher. At the same time, with the increasing number of coffee shops, it is not easy to survive in the fierce market competition.

Why do customers choose to come to your coffee shop for coffee? The answer is: convenience, price and quality. Convenience depends on the location of the coffee shop, it is indeed difficult to change the convenience of the existing environment, the remaining two points, price and quality are closely related, and it is precisely these two points that have become the first factor for consumers to choose which coffee shop to spend.

From the consumers' point of view, they usually consider the following points when choosing coffee:

-caffeinated or decaffeinated

-degree of baking (light, moderate or deep)

-size and price of the cup (small, medium or large)

-condiments (sugar, milk, taste, etc.).

From the perspective of consumption habits, the average consumer's choice of coffee is relatively fixed, and no one will reconsider drinking that kind of coffee every morning. This is your starting point. Coffee with high click rate, moderate cost and convenient service is the main product of the coffee shop. For example, after a period of operation, you find that more customers will drink coffee when the gouache ratio reaches 2.5. Then set the gouache ratio of most products at 2.5; if someone often comes to your house for decaf, add it to the menu. If you do, it means you're on your way. But it is far from enough to do so.

Truly successful coffee shop operators all know that coffee is a product with strong interaction and high emotional added value. Not every customer can realize the emotional factors contained in coffee, but we must still attach great importance to it, because the emotional connection with customers is the key to improve the efficiency of coffee shop management and customer loyalty.

The main emotional factors include the following two points:

-place of origin, that is, the country or region in which coffee is produced, especially single coffee as opposed to blended coffee

-Sustainable development capacity, that is, the impact of the coffee production process on the natural and human environment, as well as associated social responsibility.

The study found that consumers in the choice of coffee shop emotional factors accounted for up to 30%, its status is even more important than the price. We can know that the new generation of consumers are very concerned about where the food and drinks they buy come from, and these factors have affected their consumption behavior and habits in real life.

Therefore, the origin and sustainable development ability are not additional factors, but the key to determine the success or failure of independent boutique coffee shops. By integrating the two into product selection and design, you can really lead the consumption trend and become a real ideal coffee shop in the eyes of mass consumers.

Finally, we have to mention the price. Before deciding on the price, the first thing you should do is to improve the quality of the coffee. To buy coffee with a SCAA rating of more than 80 points, don't care about the cost of a few yuan. Only when the quality is recognized can you have the opportunity to adjust the price. Remember, quality is always a prerequisite for price.

Remember, the choice of coffee determines the interaction and emotional connection between you and the customer, and determines the customer's final coffee experience. Only by satisfying the customers can you make money from them, can you really improve the loyalty of your customers, and can your coffee shop be truly successful.