Hangzhou petty bourgeoisie and coffee utensils

In the eyes of many petty bourgeoisie, coffee is a symbol of fashion and quality life. In my spare time, I grind carefully selected coffee beans, brew coffee ground into powder leisurely in transparent and lightweight glassware, watch the hazy fog slowly rising, and gently smell the mellow and warm breath that accompanies it. The elegant taste of life is released little by little through coffee.

However, you may not find that in the coffee shops hidden in the streets and alleys of the city, not only the coffee itself is easy to sell, but those exquisite coffee cups have also become the followers of many Hangzhou people in pursuit of quality of life. Both Starbucks coffee cups and high-end bone china coffee cups with high prices and hundreds of thousands of yuan are quietly popular, as one coffee shop owner said: Hangzhou people's way of life is becoming more and more sophisticated.

Commemorative coffee cup

Often sell out of stock

Starbucks is one of the most familiar coffee shops in Hangzhou. From students to white-collar workers, many people develop the habit of making coffee bars from this internationally famous chain store. It is understood that more than half of the consumers who regularly patronize Starbucks have a Starbucks coffee cup of their own, and some enthusiastic fans have even formed the habit of collecting as long as a new commemorative version of the cup comes out.

Coffee cup display position is very eye-catching, in addition to a variety of classic simple ceramic cups, plastic cups, glasses, there are professional pressure pots (for brewing coffee powder), sealed cups (for storing coffee). The salesperson at Starbucks Qingchun store told the reporter that coffee cups priced between 85 yuan and 95 yuan sold best. During holidays such as Christmas, the company launched all kinds of limited edition new models, which were snapped up by many fans: "many customers come into the store and come directly to the coffee cup and ask if it is in stock. If it comes too late, you can't buy it."

Thousands of yuan coffee utensils

There is no shortage of inquirers.

In some high-end coffee shops such as Cross-Strait Coffee and Blue Mountain Coffee, all kinds of coffee utensils are also sold, and there are special display counters. These coffee utensils are expensive, but there is no shortage of inquiries.

The reporter saw a set of four beauty coffee porcelain bone cups, as well as several manual bean grinders, royal tea sets and Belgian coffee pots in the coffee shop on both sides of Wenhui Road. "these are all available for purchase." A person in charge of coffee on both sides of the strait revealed that since the company launched this batch of new coffee cups, sales have been good.

The official believes that high-end pure coffee beans and coffee utensils are all part of coffee culture. Pure coffee provides guests with the highest enjoyment of their sense of taste, and exquisite coffee utensils provide conditions for family gatherings. In the process of brewing coffee, everyone in the family enjoys the joy of family, and coffee enters the family. The connotation of coffee culture has also been expanded.

The salesperson at the Lanshan Coffee Xinyi Square store also said that more and more customers began to pay attention to the high-end coffee utensils on display in the store: "We do not display many coffee utensils, and some of them are still the boss's private collection and are not sold to the outside world." but some customers who understand it like it very much. Although the price of those bone porcelain cups with a price tag is 2,000 to 3,000, they have been bought several sets. "

Three tricks from experts

Teach you to choose coffee cups.

How can we pick a high-quality coffee cup? According to industry insiders, there are three ways to choose. First of all, look at the shape: observe whether the shape of each accessory is unified and coordinated. The cup should not be too large, generally about half of the capacity of the glass is appropriate, but the mouth of the cup should be larger, the bottom lines should be smooth, the appearance should be elegant and generous, and the color is pure.

The second is to look at the quality: whether the porcelain surface is smooth and moist, whether there are spots or pig hair-like holes in the glaze, and carefully observe the two ends of the handle, because the handle is directly affixed to the outer wall of the porcelain, it is easy to cause lack of glaze, cracks, damage or askew due to careless production; to observe whether the cup mouth is deformed, you can close the mouths of the two cups together. If there is no warping and uneven, it is the top grade. In addition, the size of the lid is not loose or tight after the lid is closed, and it is not suitable to choose if it is crooked.

Finally, it can be judged by the sound: spread the cup flat with the left hand, gently tap the wall with the index finger of the right hand, and it is good to make a crisp sound like a jingle; if the voice is hoarse or contains a murmur, it means that there may be cracks or damage in the inner wall. Should be cautious.

Source: today's Morning Post author: intern Zheng Yuxin reporter Zhu Ping