Coffee Industry Coffee Business and Dream

Do you remember? At that time, we were excited to be able to go to a cafe for a cup of coffee. We sat at the bar and watched the handsome barista show off his foaming skills. A cup of delicious coffee covered with white snow, like a small snow mountain, appeared in front of us. We took out our shrunken wallets and counted the few coins one by one, but there was always a contented and happy smile on our faces. Unfortunately, those days are not coming back. We will no longer be happy for such an ordinary cup of coffee.

Think about it, in fact, the coffee itself has not changed, what has changed is us. At that time, the coffee was made with an Italian espresso machine. But we don't care what kind of beans baristas use, let alone how baristas make coffee. At that time, baristas mostly used blended coffee. The quality of coffee is entirely determined by the roasting company. The bigger the brand of the roaster, the more products around it. No matter how old the coffee machine is and how cheap the beans are, as long as you see that the barista makes coffee for you, you will feel that you are drinking the best and most professional coffee.

Since the beginning of the 21st century, everything about coffee has changed greatly. As numerous as the stars, different kinds of coffee poured into the market. Coffee producers no longer care about costs, brand benefits or peripheral products. They start using expensive varieties of coffee beans, baking the freshest coffee, training the best baristas, and making coffee for you with the most high-end coffee machines. Yes, everything has changed. Coffee companies that used to stop at nothing to reduce costs began to pursue the highest quality coffee regardless of cost. Some companies raise the price of their products to show the quality of their coffee, but in fact, the cost of producing this boutique coffee is much higher than the selling price. Exorbitant prices may have been spurned by the media, but these companies have been praised by the public. After several years of unremitting efforts, the quality of the coffee we drink continues to improve, and people gradually accept the higher price of coffee. Now another decade has passed. The roasting companies that advocated boutique coffee were planning another big innovation in the quality of coffee. The protagonist of this innovation is individual coffee. You know, the single Arabica coffee that is popular on the market is no bigger than the cheap robusta coffee. In the past, coffee exporters mixed different varieties of coffee beans of different sizes and sold them all over the world. However, with the rise of individual coffee, coffee growers have to work closely with coffee roasters because of their small scale. These roasters take great pains to enable consumers to taste the most primitive and vivid taste of coffee. But it's not easy to really do that. First of all, purchasing coffee directly from coffee growers can highlight the unique flavor of coffee from a particular place of origin.

If the quality of the local coffee is not very good, and the coffee produced does not reflect the soil characteristics, climatic conditions and the treatment of raw beans in the coffee growing area, then all the efforts will be in vain. This requires roasters to monitor the cultivation, picking, bagging and transportation of coffee beans throughout the process to ensure the excellent quality of coffee beans. It is conceivable that the cost of producing high-quality coffee is huge. Among them, labor costs alone will deter many people. Coffee planters, for example, need to hire more people to pick coffee fruits by hand, especially during the high-yielding season. The planter also needs to hire special people to pulp and shell the coffee beans by hand. In addition, there are many links that need to invest a lot of manpower and material resources. So every time I walk into a cafe and learn that I can have a cup of coffee here, I feel very honored. I admit that every time I order a cup of coffee, I feel guilty. As a coffee practitioner, I am well aware of the hardships that coffee has to pay from planting to making. But I will also feel extremely satisfied, because I know that the aroma and taste of this cup of coffee are in line with the characteristics of the region where it is grown. Let's salute the coffee growers. It was their constant hard work that got this cup of coffee full of flavor. Let's also pay tribute to the coffee roasters for their unremitting efforts regardless of cost in exchange for this unforgettable and unique coffee experience. In the final analysis, we all have the same dream, a dream about coffee.