In Pu 'er coffee enterprises uninterrupted acquisition of coffee beans farmers.

Nestl é, the largest buyer in Pu'er, said in a reply to our reporter that "in 2012, Nestl é further increased its purchase volume after exceeding this year's coffee bean purchase plan, with a total purchase volume of about 10,000 tons this year." It is understood that Nestl é has increased its purchase volume by 2000 tons on the basis of last year's purchase volume, and plans to continue to expand its purchase volume in the next five years.

Liu Minghui, founder and chairman of Yunnan Aiyi Group, also said on his Weibo that he would buy coffee beans of high quality from Yunnan farmers at a high price as rumors spread that they were unsalable as a raw material supplier. Liu Minghui said in an interview with our reporter: "if there are still 10,000 tons of coffee beans on the market, it still can not meet the orders of Aiwei in Europe, America and Canada, but it is very difficult to buy good coffee beans at present."

Behind the "unsalable" coffee beans, the quality problem is even more worrying.

The supply of really good quality coffee beans is still in short supply. Liu Minghui said. Li Gongqin, deputy secretary general of the Yunnan Coffee Industry Association, also believes that due to a decade of rising prices, both good and poor coffee beans can be sold, causing farmers and enterprises to ignore quality control and gatekeeping.

"it is the middleman who has lost the most."

It is understood that the purchase prices of coffee beans in Yunnan market are set according to the New York coffee futures trading price, also as small-grain coffee, its price follows the price trend of Colombian coffee beans.

According to the International Coffee Organization's website, the price of Colombian coffee beans fell to its lowest level since 2000 in 2003, with an annual average of 48.34 cents per pound. Prices began to rise after 2003 and reached an all-time high of 244.64 cents per pound in 2011.