Introduction to the Development Prospect and Notification status of Coffee Industry

Introduction to the Development Prospect and Notification status of Coffee Industry

Business area positioning

1. Prosperous commercial areas, concentrated distribution of commercial white-collar workers, brand distribution, Starbucks, COSTA, Pacific, caffe pascucci and so on. There are many brands, high rent, fierce competition, limited distribution of consumers, brands carve up the market, profits drop sharply. Investment risk index skyrocketed.

2. High-end commercial and residential communities, shopping malls and supermarkets are more concentrated. Petty bourgeoisie young people are more, pay attention to the coffee shop environment, the pursuit of life enjoyment. It is suitable for setting up Korean style themed coffee shop. Brand distribution, consumer positioning, popularization. The rent is low, the competition is less, the profit is high, and the investment risk is small. Fully meet the market demand.

3. In the concentrated areas of colleges and universities, the students advocate freedom, scholarly and elegant, and there is great pressure to study. Coffee shops with slow pace of life, quiet, warm and elegant are set up around, which undoubtedly meet the needs of the student market.

General situation of Coffee Market in China

Overall analysis of ①

At present, coffee consumption in China is still in its infancy, with an astonishing growth rate: annual sales range from 30,000 to 40,000 tons, maintaining between 10% and 15% a year.

Reasons for the rapid growth of ② market

A. China's economy continues to grow, the people's living standards are rising day by day, and the taste of life is increasingly diversified and improved, so that they have the economic ability to consume coffee.

B, the influence of globalization has led to the internationalization of consumption habits, and the number of coffee drinkers is expanding (the four major international drinks recognized in the world: 1 mineral water, 2 cola, 3 tea and 4 coffee)

C. The number of people who travel abroad, study abroad, work and return home is increasing, and the living habits of them and their surrounding friends are changing.

D, large coffee chains have entered China, such as Starbucks, Shangdao, Man Coffee, caffe pascucci and so on. Domestic coffee shops are also on the rise, and coffee shops have been developed in most domestic cities. with the development of various promotions, advertising and public relations communication activities, coffee consumers have increased and the region has expanded.