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Three waves in the development of coffee products

Published: 2024-09-20 Author: World Gafei
Last Updated: 2024/09/20, Three waves of Coffee Product Development the first Coffee Wave: in the 1930s and 1940s, the US military took coffee as a necessity and brought it to all parts of the world to prevent fatigue during combat, and the bitterness of coffee played a refreshing effect. Then the invention and rise of instant coffee. The second Coffee Wave: steam pressure extraction of espresso in Italy after World War II

Three waves in the development of coffee products

The first coffee wave: in the 1930s and 1940s, the US military took coffee as a necessity around the world to prevent combat fatigue, and the bitterness of coffee was known by the public as a pick-me-up. Then the invention and rise of instant coffee.

The second coffee wave: after World War II, the Italian method of steam pressure extraction of espresso began to be familiar and accepted, so the concentrated-based fancy coffee was also recognized and promoted. At that time, the quality of coffee was mixed, generally using deep baking, paying attention to the caramel feeling and alcohol thickness brought by roasting. Then Starbucks and other coffee shop chains emerged and became popular. Starbucks, the representative of the second wave of coffee in Europe and the United States, has also developed and expanded explosively in China. Starbucks'"third space" in the world has become the reason for people to be infatuated with it. "in such a space, people's relationships are free and equal, without a sense of hierarchy in the workplace and without the shackles of various roles in the family, people can release themselves." Compared with the previous small cafes, Starbucks has built a perfect social and identity space. For the first batch of senior white-collar workers who patronize Starbucks, Starbucks has become "standard" for some kind of identity: high-income, tasteful and in line with international standards.

The third coffee wave: around 2000, there began to be a wave of boutique coffee. Emphasize the regional taste of coffee, the taste of coffee produced in each region is different, so boutique coffee plantations begin to appear, no longer have defective beans, advocate shallow roasting, highlight the personality of coffee itself.

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