Let's walk into the Seoul Cafe to experience the unique Korean coffee culture.

Coffee became popular during the Korean Peninsula War in the 1950s. During the war, the intervention of the US military made coffee on the Korean peninsula a hot item on the black market, and a large amount of coffee flowed from US military bases to the illegal market. In the late 1960s, the volume of coffee traded on the black market forced the local government to set up an official coffee market to reduce tax and foreign exchange losses.

In the 1970s, coffee was gradually widely accepted by the middle class in big cities in South Korea. since then, with the rapid development of South Korean economy, coffee has entered the homes of ordinary people and integrated into the lives of Koreans. However, although the market demand was increasing at that time, the most important product was instant coffee.

The Seoul Olympic Games in 1988 further promoted the development of the coffee industry in South Korea, and a large number of independent coffee shops and chain coffee shops appeared at this time. The earliest modern coffee shop was a coffee shop called Jardin. At that time, the fashionable interior of the cafe attracted many young people and became the first choice for young people to party.

In the late 1990s, the first Starbucks opened near Lihua University in Seoul. Since then, Starbucks has opened a number of stores in other parts of South Korea. The emergence of all kinds of fancy coffee makes more people like the taste of coffee, and more and more people of all ages are willing to go to the coffee shop to drink a delicious cup of coffee. It is more convenient for people to buy a cup of takeaway coffee anytime and anywhere. With the great success of Starbucks in South Korea, more foreign coffee brands have been stationed in South Korea, and many local cafes have emerged in big South Korean cities such as Seoul.

Now South Korea is full of coffee shops, large enterprises have special baristas, they can drink a cup of coffee when working, office buildings where small and medium-sized enterprises gather, there are coffee shops downstairs, and there are coffee machines inside the enterprise. When you go to a Korean home, middle-class families must have an Italian coffee maker, and ordinary families also have bagged instant coffee.

You can see passers-by hurrying past you with coffee cups on the streets of Seoul at any time. It can be said that coffee has been fully integrated into Korean life. It represents not only a fashion, but also a way of life. fashion