The country's first coffee shop with cross-border culture opened in Dalian

The country's first coffee shop with a cross-border theme culture. Today, when all kinds of literary and artistic petty bourgeoisie cafes are popular, introducing the cross-boundary concept of business into the operation and management of cafes has to be admired by the boss's boldness, but when interviewing the boss, Ms. Zhou Wei, she said with a smile that this is not her idea. She asked again, but she smiled and did not say a word.

The opening of the country's first coffee shop with "cross-border" as its theme culture

The event began at 9: 30 in the morning, and under the introduction of the host, the author learned that the event was called "Donkey Lip to Horse mouth-Open Day of Cross-border Channel Resources in the same City". It was an offline activity organized by business social software in cooperation with City Business Network and CEO Mansion Cafe.

"I just wanted to make a matching coffee bar for this building," Ms. Zhou said in her speech, dispelling the doubts left by the interview. "who knows, after communicating with Zhang Zhenying, general manager of Business Networks in the same city, we found that this coffee shop, which itself has a business atmosphere, can achieve more functions. My coffee shop needs popularity, needs promotion, the same city business network is business social software, needs the venue to do offline activities. Zhang Zhenying said that the coffee shop can be not only a place to provide guests with food and chat, but also a place to gather resources. as long as guests have a common user group, they can use cross-border thinking to promote more new and strange cooperation. If the target audience of the business social software and the business coffee shop are the same, we can operate together. I very much agree with her idea, so there is such a business model. We will continue to hold such thematic activities to enable more people to experience the benefits of cross-border cooperation. This is also my first cross-border attempt. I will share it with you as a brick to attract jade. "

Then, under the guidance of the host, the guests began to try cross-border thinking in a game, and explain the beauty of cross-border cooperation in the way of the game. A double-layer runner, after rotation, the pointer randomly aligns the resource cards filled out by two different guests, and the guests brainstorm the contacts according to the industry and products, and plan the way of cross-border cooperation for the two.

The opening of the country's first coffee shop with "cross-border" as its theme culture

The first pair of enterprises to be transferred are "stupid horse" planning company and "Tondelai" hot pot, the two collide can be described as thunderous fire, a full-time promotion, one needs to promote, even the host said, this is not cross-border, cooperation. But there are still some talented people at the scene who came up with more ingenious ideas for them. Diao Pengcheng of Dingbang Technology feels that simple cooperation is good, but there are better ways to cooperate. Stupid horse has the ability to curate and know many artists, while Tondelai is a hot pot restaurant, which can enhance the user experience by promoting cultural heritage and characteristic services. if the two work together, it is better to plan an exhibition of "environmental protection art installation". The exhibition location is placed in the Tongdelai hot pot restaurant, which not only solves the problem of venue, but also enhances the cultural atmosphere of the hot pot restaurant.

The opening of the country's first coffee shop with "cross-border" as its theme culture

The second pair who were selected happened to be the special guests of this event. Dalian was first awarded IDG Investment, founder of Linjia Store canned Brand, Chairman of Dalian ideal Food Lin Nan, and Secretary General of Dalian Credit Association Yan Yan. One of them is a food enterprise.

One is the association platform, which is so difficult to cross the border that the whole audience is almost silent in an instant. Secretary-General Yan was the first to break the silence. She first congratulated Mr. Lin because Dalian ideal Food was selected as a "provincial credit unit", and then introduced the significance of the existence of credit associations and the importance of building a social credit system.

The unexpected joy of "Lin's shop winning the prize" seemed to give everyone more inspiration, and then everyone began to speak happily. Some people think that the cross-border cooperation between the two can be led by the credit association, with Mr. Lin's enterprise as the main player, and join with a number of credit enterprises to launch a product quality declaration called "Dalian attitude". On the other hand, some people have suggested that Mr. Lin should promote the credit association in his own product channel. A variety of novel cooperative ideas pop up one after another, which is an eye-opener.