Pacific Coffee Announces 2017 Affiliate Policy

In the Chinese mainland market, Pacific Coffee will focus on six directly operated cities, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Xi'an, to accelerate the expansion of the market, and any city with suitable economic scale can open its franchise business.

Recently, when participating in the China franchise exhibition, the brand revealed its current franchise policy in 2017. According to reports, Pacific Coffee has adopted a "two-track parallel" franchise system in the Chinese mainland market. According to the scope of franchise, the joining system of Pacific Coffee is divided into: city agent joining and special channel (single store) joining. Specifically, in 2017, the current joining policy is: the city agent to join the contract period of 10 years, the franchise fee from 1 million yuan. The minimum number of stores in a single city is 5; special channels (single stores) join, and the contract period is the longest lease period signed by the store, with a franchise fee of 300000 yuan per store. There is no limit on the number of stores to open.

Pacific Coffee will provide franchisees with unified brand image, unified operation management supervision, unified marketing promotion, unified commodity and food planning, unified staff training system and logistics procurement supply chain and other comprehensive operational support.