Besides coffee, "Star Dad" is also a marketing master.

When it comes to coffee shop chains, Starbucks is absolutely second to none. In China, Starbucks is called "Star Dad" because it is loved by young people. They are all called dads. How important is the status of Starbucks in everyone's mind? Indeed, Starbucks has a lot of things besides coffee, and its powerful marketing tool is one of the weapons to attract people. The editor below will take an inventory of some creative marketing launched by Starbucks in recent years.

Don't bet on Starbucks.

In addition to coffee itself, Starbucks often infiltrates coffee culture into the public from different angles. In 2012, Starbucks partnered with New York shopping site Gilt to launch a no-bet Starbucks card. This is the first Starbucks card made of stainless steel, issued in a limited edition of 5000, and has a very high collection value. Each guest who uses this card to spend money at Starbucks will be given a star, and the more stars you get, you will get a different discount. As soon as this limited edition membership card is launched, it has been scrambled by everyone. When it comes to the sense of existence, Starbucks is definitely a good hand.

Hiroshi Fujiwara co-signed the mug

In addition to the card, Star Dad has launched a lot of limited edition mugs, and if it does not launch a single mug, it is bound to be robbed by Star Dad fans. On Christmas Eve 2014, Starbucks teamed up with Japanese fashion designer Hiroshi Fujiwara to launch a limited edition coffee mug. The coffee cup is presented in bright black, the body of the cup is printed with the Starbucks logo, and the bottom of the cup is supplemented by fragment design's lightning logo blessing, showing a trendy flavor in a low profile.

Nendo mug

The mug is also from Japanese designers and was designed by Japanese design studio Nendo. A set of 3, including "americano", "latte", "caramel macchiato" three styles. The design style is very simple, the cup body is covered in all white, and the brand logo with the word "Starbucks" is printed prominently. However, the biggest highlight of Nendo's design this time is the design at the bottom of the cup. The design team cleverly printed the pattern on the surface of the fancy coffee on the bottom of the cup, and when the user turned the empty cup upside down, it still looked like a full cup of fancy coffee visually. Such a unique design will undoubtedly become a necessary addition to home decoration.

Customized Red Holiday Cup

This set of holiday cups are 13 special edition red holiday cups selected by Starbucks from more than 1200 designs in 13 countries. it is specially prepared for Christmas, and each cup is printed with different Christmas elements. so that everyone can feel a strong festive atmosphere when drinking coffee.

Beer, red wine drink.

In 2015, Starbucks launched 11 alcoholic drinks in addition to coffee, including artisanal beer, red wine and white wine, while ten snacks such as cold meat platter and cheese platter were launched in food. It is worth mentioning that Starbucks does not forget to promote healthy eating habits at night, with all foods with less than 500 calories.

Vampire-themed coffee drink

During the 20.15 million Holiday, Starbucks launched a blood-colored Frappuccino vampire-themed coffee drink in order to seize the rare holiday effect. There is white chocolate with milk, plus Mocha sauce, cream and strawberry syrup; if you like strawberries, there is also Vampire Frappuccino, which is to let everyone "suck enough blood". However, this drink is only available in certain areas of the United States, Australia, Indonesia, Malaysia, New Zealand, the Philippines, Taiwan and Thailand.

New Emoji emoticons

You may not think, yes, Starbucks did launch its own Emoji emoji. In April 2016, Starbucks launched a new mobile phone Emoji keyboard, which allows users to install this Starbucks Keyboard and use these lovely emoticons in major communications Apps or email. When Starbucks launched new products, it also updated the Emoji content of the keyboard at the same time, taking the lead in "testing" drinks on the keyboard.