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Korean coffee increases the pace of expansion
Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but this is only the beginning of the overall expansion of Korean brands.
2014-09-01 Coffee news Korean coffee expanding coffee market -
A study on the Development trend of Korean Coffee shops in China: the expansion Strategy presents three advantages
Source: Ruiyide August 19, 2014 release: @ Coffee Club RET China Commercial Real Estate Research Center selected 12 representative coffee shop chains in the past 17 years to conduct in-depth research on its development in China. In the country's first launch of the "Korean coffee shop China Development trend Research report", to give you a glimpse of the new power of the coffee shop chain brand market! Europe
2015-04-27 Korean coffee shop China development trend research expansion strategy presentation three -
Starbucks has expanded its stores by 70% in five years; does rapid expansion affect brand image?
Recently, COSTA, another coffee chain active in the Chinese market, also announced its expansion plans. It is reported that COSTA has 1106 stores in 29 countries around the world. Among them, on the basis of 344 stores in China, it is planned to reach 900 stores by 2020, with an average of one store every three days. Compared with the layout of COSTA in China, Starbucks in the next five years
2017-01-16 Buck five years store expansion growth 70% fast expansion influence brand image -
The popularity of China has led to the rapid expansion of Korean coffee in China-from the ups and downs of Korean coffee.
Headquarters control is not strong enough, single store default cost is low, stores close, franchisees run away, Korean coffee brands continue to storm, exposing the problem of insufficient management control under the rapid growth of enterprise scale. According to RET Rui Yide's "Research report on the Development trend of Korean Coffee Shop in China", Korean coffee brands mostly take joining or co-operation as the main expansion mode, in which coffee accompanies you.
2016-12-09 China popular makes Korean style coffee rapid expansion ups and downs total -
Why Korean Coffee Settled in China? There are hidden control risks behind the crazy expansion
In Beijing Guanghua Road Sunshine 100 business district, the original coffee accompany you store has been transformed into coffee plus you. The restaurant still uses the tableware with the coffee accompany you logo, but the former promotional posters have been dumped in the corner under the stairs. According to the person in charge of the store, since coffee accompanies you to show decline, the store will consider changing the brand to find its own way out. Before that, members.
2016-08-24 Korean Coffee Settled China Why Up and Down Crazy Expansion Behind Dark -
Thai Coffee Brand 1.3 billion Budget challenges Starbucks' dominant position in China and the Middle East
Professional coffee knowledge exchange more coffee bean information please follow Coffee Workshop (Wechat official account cafe_style) Thailand Amazon Coffee brand launches a global brand expansion plan with a total budget of US $1.3 billion and challenges Starbucks' dominance in China and the Middle East. At present, the total number of coffee stores of this brand is 2300. ─ Caf, a coffee brand owned by Thailand's PTT Oil Group.
2018-12-01 Coffee coffee brand Starbucks Thai coffee -
Starbucks' Rapid expansion Model remains to be tested: it is doubtful whether third-and fourth-tier cities can accept it.
At present, domestic consumers' concept of coffee consumption is taking shape, and some people in the industry believe that the coffee market is also expected to exceed 1 billion yuan. At the same time, consumers' concept of coffee consumption is changing from instant coffee to store consumption or ready-to-drink consumption. therefore, in the future, chain coffee stores and ready-to-drink coffee drinks or the mainstream areas of the domestic coffee market, these two areas are also the main investors.
2016-08-19 Buck fast expansion model to be tested the fourth line the city whether accept doubt -
Does Starbucks' rapid expansion affect its brand image? Have a great impact on local brands
It has to be admitted that local coffee companies provide too many products, not sophisticated and specialized enough, and there is still a gap with international brands in terms of quality or cultural atmosphere. However, Hu Lu said that in the face of competition, local enterprises will try their best to grow and create a Chinese-style coffee culture, while foreign coffee enterprises will introduce foreign so-called advanced coffee culture and technology.
2017-01-09 Buck fast expansion influence brand image local impact big not allowed -
Starbucks turns to commercial expansion with launch of bottled Frappuccino expansion line
Professional barista exchanges, please pay attention to coffee workshop (Weixin Official Accounts cafe_style ) After launching ready-to-drink coffee, Starbucks (special reading) recently started the business of ready-to-drink tea drinks in China. The two latest products are bottled black tea frappuccino and bottled matcha frappuccino. It is reported that the drink has been the first in Tmall supermarket listing. Starbucks launched four in September.
2017-06-04 launch bottling starice expansion product line buck turn commercial -
Italian coffee brand illy accelerates overseas expansion
Affected by the epidemic, the food and beverage industry in various countries has been hit hard, such as the Italian coffee brand illy, which already pays dividends in the catering industry, so illy has set its sights on the United States, the largest consumer of coffee. It is against this background that the illy Coffee Group officially announced the completion of 200 million euros of equity transfer financing some time ago, and the investor is Rhone from New York.
2021-03-06 Italy Coffee Brand illy acceleration overseas expansion -
Research report on the Development trend of Korean Coffee shops in China
In the traditional impression, the European and American coffee shop brand Starbucks has been the "coffee shop scenery" in major cities for a long time, but in recent years, similar to popular film and television dramas, fashion clothing and other fields, there has also been a "Korean wave" in the coffee shop field.
2014-08-19 Coffee news Korean cafes Chinese coffee market -
New Retail Coffee or Capital destroys freshness: what is the quality of the savage expansion of luckin coffee
Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) almost overnight, a coffee brand named Luckin Coffee (luckin coffee) entered the vision of white-collar workers in first-and second-tier cities. The way of entry is astonishingly brutal. Take Shenzhen as an example. About two weeks ago, I just heard about luckin coffee.
2018-10-30 New retail retail coffee or capital destruction freshness barbarism expansion lu -
Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils
The coffee shop will be as busy as my grandmother's house, and it will take an hour to eat hot food. Such a scene appeared in a newly opened coffee shop in Queen's Park, Wulin Road, where the owner played waffles and was very popular with diners. Recently, Hangzhou is not the only new coffee shop. Cold smoke, Landmari, Xiao living room, tea honey and Ruijing are all literary and artistic flavors.
2014-04-27 Chain Coffee Brand Hangzhou acceleration expansion COSTA Buck New Store -
Korean coffee is expanding crazily in China, rising and falling in just one year.
Stores are closed, franchisees run away, Korean coffee brands continue to storm, exposing the problem of insufficient management control under the rapid growth of enterprise scale. According to RET Rui Yide's "Research report on the Development trend of Korean Coffee Shop in China", Korean coffee brands tend to join or co-operate as the main expansion mode, of which the proportion of coffee with you accounts for 10%, and that of zoo coffee is higher than that of zoo coffee.
2016-11-30 Korean coffee in China crazy expansion one year time ups and downs stores customs -
Store, payment or scenario? Coffee brand competition map
■ Wen/Cui Dapeng Qing Wen Bo Zhang Chunyan No matter how strong or weak a brand is, 500 stores are roughly enough to ensure that the per capita radius does not exceed half a kilometer; when more than 500 stores, the growth share is very limited. Cafes bloom everywhere in large and medium-sized cities in China, and major brands are racing around. A means of expanding market share, usually by expanding stores or raising
2017-05-06 store payment or scene coffee brand competition territory Cui Dapeng Dapeng -
Korean coffee has a relatively high risk of expansion by joining.
Korean cafes are expanding and landing on a large scale with the "fan economy" driven by Korean TV dramas and Korean waves. However, Wang Zhendong, president of the coffee industry association of the Shanghai Food Association, is vigilant. "Korean coffee brands are very young and have a short time to enter the mainland market, but they are expanding very fast, like a wave of Korean waves." "he thinks Korean cafes are more like once popular desktop cafes."
2015-01-26 Korean style Coffee joining expansion risk relative Cafe Korean TV series Korean Wave -
Vancouver Coffee Brand "East March" Toronto has ambitious plans to expand to 10 stores
Vancouver Coffee brands announced this week that they would begin a major domestic expansion. The company will soon open its first branch in the Toronto area, as well as a logistics and training center in North York, enough to support the operation of 10 stores. JJ Bean is ready to play a big role in Toronto and plans to open a second Toronto store by the end of September.
2016-08-11 Vancouver Coffee Brand East Crusade Toronto ambitious Planning expansion 10 -
Buer Tea Shop--Outlook for Global Expansion Point Challenge Global Coffee Leader
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style ) More and more people like tea, from pearl milk tea to top-grade tea, tea shops of various brands stand everywhere in the market. Although the competition is fierce, the quality is paid more and more attention to. The recently opened No.2 Tea Shop is a tea shop with quality as its priority. Sexy goddess Xu Wei on the opening day
2017-06-01 buer tea shop outlook global extension point challenge coffee tap professional -
Korean coffee has expanded crazily in China, but it has experienced ups and downs in only one year.
It seems that there is a contradiction between the expansion of the scale of short-term profit and the control of quality in the chain operation industry for two years, but raising the threshold of joining can reduce the risk of brand damage. For example, at the beginning of the opening of 7-11 in China, the conditions were almost harsh, and the franchisee could only take over the operation from the original poorly run stores, and the franchisee and helper needed full time. It deters some people, but
2016-12-19 Korean coffee in China crazy expansion but only one year time ups and downs raise -
The continuous expansion of the coffee industry-consumers' multi-level demand for coffee, etc.
Brand younger, increased stickiness with consumers in the era of consumer upgrading, consumer groups have also changed, the younger trend is obvious, post-90s and even post-00s have become the main consumer groups. Coffee franchisees must make their brands younger in order to increase stickiness with consumers. At the same time, coffee has joined in front of young consumers who pursue fashion, trendy and changeable.
2016-12-21 Coffee industry scale continuous expansion consumer multi-tiered demand