Specialty Cafe Opening Process

Coffee shop is a kind of retail store, which belongs to the category of "food", but the main goal belongs to the category of "music". As the changes of consumer consciousness and consumption structure can be reflected in the operation of coffee shops, therefore, the operation of coffee shops, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

Position characteristic

Because the small coffee shop can not attract all the customers to come to spend, it is a necessary step for the coffee shop to investigate and analyze the characteristics of the business area in terms of location, and then start the product collection according to the set customer level objects.

Usually need to master the following factors: 1. The level of income in the business circle. two。 The type of occupation or the attribute of the guest layer. 3. About the composition of the age group. 4. The characteristic of usually going to a coffee shop for consumption. 5. The characteristics of household income and expenditure.

Through the investigation and analysis of these data, after understanding the characteristics of the business circle on the basis of location factors, we must use this information to judge how to set the guest layer object.

Guest layer object

For small coffee shops, the business area should not be too wide, and the distribution of customers should not be too far away. Therefore, according to the location characteristics, we should deeply analyze the characteristics of the guest layer, through the data obtained from the survey, set the customer object according to the factors such as income level, occupation attribute, age, consumption consciousness and so on, and then according to the characteristics of their life style, to provide the coffee and drinks they need.

Business plan

For the sake of management effectiveness, each coffee shop often has business goals, and even location, merchandise and even detailed goals are set in more detail, which can be used as a benchmark to measure daily business performance.

The setting of business goals is part of the overall sales plan, so if a cafe wants to establish a system of business objectives, it must understand the formulation of the sales plan. Even small coffee houses should be based on data so that they can be measured objectively, rather than based solely on impressions, feelings, observations, and other factors.

Coffee shop management must not wait for customers to come, but must actively develop potential customers. Therefore, it is indispensable to constantly develop new drinking methods, purchase new goods, enrich the display of the bar, pay attention to the decoration of coffee, strengthen customer service and other measures. Coffee warm Tip: