Analysis of the current situation of the coffee shop industry, description of the contents of the coffee shop business plan

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

For market investors, no matter which industry they enter, they all want to invest in an industry full of vitality and long-term sustainable development, so as to bring a steady stream of profits for themselves. The same is true of the coffee shop industry. It is true that there are many successful coffee shop investors, but there are also many people who lose money to open a coffee shop. This is indeed a reality at present, and the turnover rate of cafes has also increased in recent years, especially in small and medium-sized cafes. Therefore, for a coffee shop investor, if you want to make a good coffee shop investment plan, you must first have a correct understanding of the coffee shop market.

The current situation of the coffee shop industry

In China, as a service industry introduced from outside in the tertiary industry, the coffee shop industry has experienced four stages: the start of reform and opening up, quantitative expansion, scale chain development and brand promotion strategy, and has achieved rapid development.

Since 1998, the annual per capita consumption of coffee in China has increased at a rate of 30%, far exceeding the annual growth rate of world coffee consumption. As a result of China's huge coffee consumption market, from coffee cultivation to chain retail stores have become the target pursued by Chinese local enterprises and investors, major foreign brands have also rushed to land, and the competition in China's coffee market is becoming increasingly fierce.

China's coffee industry has a huge space for development. In recent years, both the domestic coffee consumer population and the consumer market have shown a trend of rapid growth. It is estimated that by 2020, China will become a world coffee consumption country equivalent to Japan. High-quality coffee will be the mainstream of consumption in China in the future.

Description of the Cafe Business Plan

So how to write a coffee shop business plan?

First of all, find out the development prospect of the coffee shop, whether it is the campus cafe or the business cafe around the business district, people need to see its development prospect before they will decide whether to invest in this coffee project.

2. Second, clearly tell your investors or partners why the cafe you run serves the crowd, that is, find your own location, and then determine the location and operating area, as well as what products the cafe mainly deals in. For example, campus cafes may prefer more drinks, while business cafes may prefer coffee and light meals.

3. Understand the decoration of the storefront, equipment and facilities, as well as the rent of the storefront, and the cost of the staff in the store, and determine the scope of the cost.

4. Finally, determine the management structure, cultural characteristics, product features, service and environmental characteristics of cafes, compare and analyze other cafes and understand the needs of guests in order to gain a foothold in the cafe industry.

The cafe investment plan can be used to introduce the value of the cafe, thereby attracting investment, credit, employees and strategic partners. A mature cafe investment plan can not only describe the cafe's growth history, show the growth direction and vision, but also quantify the potential profitability. All this requires you to have a comprehensive understanding of the cafe, think about all the existing problems, plan for possible hidden dangers, and be able to come up with an effective work plan. The above is the content that should be included in the coffee shop business plan summarized by the editor. I hope it will be helpful to your coffee shop investment.