How to open a coffee shop, coffee shop door design is more reasonable?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How can the design of the cafe door be more reasonable? For the coffee shop decoration design, all aspects need to be done in place, today, about the cafe door design, investors who do not understand this, let's take a specific look!

Put the door in the middle of the store. Whether it is left or right depends on the specific passenger flow: in general, the gate of a large cafe can be placed in the center, but it is not appropriate for the entrance and exit of a small cafe to be placed in the center, because the shop is small and small. it directly affects the actual use area of the store and the free flow of customers; the entrance of small cafes. It's either on the left or on the right, which is more reasonable.

From a business point of view, the store should be open, so the design should take into account that customers do not have claustrophobic, dark and other small mentality. So as to keep customers out of the door-therefore, the door with bright, unobstructed and echoing effect is the best design.

When consumers drink coffee, they react not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression: packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If we further narrow the scope, it refers to the atmosphere in the cafe, which can also have an impact on consumers.

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What do you do to start a business? how to open a coffee shop? how to make money?

What should I do to start a small business? News highlights

There are now more than 200 coffee shops in Shenyang, large and small, with a gross profit of more than 90%, which has attracted many investors, and the number of coffee shops in Shenyang is growing at a rate of 50% a year. At the same time, one in 10 coffee shops went bankrupt because of poor management. Is coffee shop, a new industry that has sprung up in Shenyang for only a few years, worth investing in?

What should I do to start a small business? A cup of coffee can earn 90%.

Mr. Chen, the chef who has worked in Diou Cafe for more than two years, said that coffee shops generally operate western food in addition to coffee, such as steak, pizza and so on.

The manager of cafe25 °said that in high-grade coffee shops, a cup of ordinary coffee is more than 25 yuan, while a cup of 25 yuan coffee, the raw material cost is only more than 1 yuan, it seems that the profit is very high. However, the cost of coffee shops in order to provide customers with a comfortable environment is also very high. Putting all the costs together, the gross margin of a coffee shop selling a cup of coffee is about 90%, which is much higher than the 45% gross margin of the general catering industry, so it has attracted the attention of many investors.

Although coffee shops are highly profitable, coffee shops are also a high-input industry. Take the former Shangdao Cafe as an example, the rent of 600,000 square meters of the store is more than 400,000 yuan a year, the staff expenses are 40,000 to 50,000 yuan a month, and the water and electricity expenses are 30,000 to 40,000 yuan per month. If the daily turnover is 4000 yuan, it can only be regarded as a break-even. The manager of cafe25 °also said that the environment of coffee shops and other hardware facilities, services and other software facilities are much higher than other catering industry.

What should I do to start a business? 200 stores grab a cup of coffee.

According to the Shenyang Municipal Bureau of Industry and Commerce, there are 123 coffee shops in Shenyang at present. If you add the coffee shops in the hotel, the total number is more than 200. Before 2000, the growth rate of coffee shops was very slow, basically about 5% per year. After 2000, the development rate accelerated, and after 2003, the number of coffee shops began to grow at an annual rate of about 50%.

Before 2000, the ratio of the number of coffee shops opened to that of Huang was basically 1:1. Now the ratio is 9:1. In 2004, Diou Coffee opened a shop near the Wulihe Stadium in Shenyang and began to make a profit in the third month. In September 2006, Diou opened a second store near the Jindu Hotel, with good results. Jidian Coffee opened two stores in 2003. Starbucks already has four stores in Shenyang. Amoga Coffee has opened four stores since it opened its first shop in 1998.

According to the staff of the Jidian coffee shop on Fengtian Street in Shenhe District, the customers of the coffee shop are mainly business people, couples and leisure people, of which there are more repeat customers, and most of the guests spend with membership cards.

How about opening a coffee shop? Consumption choice determines the prospect

Zhang Jingdong, secretary general of the Shenyang Consulting and Planning Industry Association, analyzed that opening a coffee shop was not ideal before 2000, mainly because the cultural life and income of most citizens in Shenyang had not yet reached a sufficient height. Now, the basic conditions for the development of Shenyang coffee shops are already in place.

Professor Lin Muxi, dean of the School of Economics of Liaoning University, believes that the development prospect of the coffee industry in Shenyang mainly depends on consumer choice. After the reform and opening up, Chinese people gradually accept coffee. Shenyang coffee industry can not be compared with other cities, because there are differences in culture, region and personal hobbies. When consuming, consumers may choose tea, soft drinks or coffee.