Don't open a coffee shop easily if you don't think these questions through.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

It seems that every man wants to open a pub at some point in his life. The transportation was convenient but relatively quiet. It was best to have a small courtyard or terrace. At least there were some lush plants. The tables and chairs were comfortable and clean. The dishes were simple, fresh, and often eaten. Of course, there must be wine. The source of the wine was clear and the price was reasonable. Of course, there must be a boss. The source of the boss was unknown. The drunk eyes looked very white, the neck was very white, the pupils were very black, and the hair was very black. The advantages of having such a pub are: when it's time for dinner or when you need a treat, there's always a place to go, there's always a private room or a secluded table (It's strange, too, that even in huge Beijing, restaurants seem to be everywhere, but if you want to book a place to eat, you often can't think of what to order); Let others feel that you are doing well, and a sense of glory as a local snake arises spontaneously; Bring more drinks, but also free of bottle opening fees; You can laugh at the chef without worrying about him spitting in your dish; Occasionally cook some seasonal dishes, the style is instantly explosive; There is always someone to drink with you; Drink too much someone tube, not afraid to sleep naked on the street, vomit on the vomit, not afraid of shame; can see a few old friends before. However, looking around, it seems that very few men really do this on a whim, think about the reasons, one is afraid of trouble, the other is to hope that more choices of restaurants. These two reasons seem to have something to do with the male genetic code. You can't change your wife often. Can you eat at a restaurant? If you open a restaurant, this freedom to change restaurants is also reduced, why bother?

It seems that every woman at some point in her life, if not most, thinks about opening a cafe. It is best to leave the orthodox working environment. Don't always use the old land on the first floor or underground of the office building. It is best not to be too far away from the office building. It can be reached in ten minutes by walking. It is alienated from work and not far away. The decoration should be interesting. Or it is a different artistic feeling at a glance. Or all the points where the eyes are placed are sweet candy that the eyes like. The seat should be able to trap people and hide them. The air is always a complex fragrance mixed with various coffee beans, water and steam. After a few minutes of sniffing, I want to sit down and open the computer to write something or get stuck in my chair and think about everything I couldn't think of before. The advantages of having such a cafe are: let others feel that they are doing well, not only in the field, but also very literary, in this city, there will always be a space full of fragrance and sunshine is their own; Always have a job, otherwise you have to open a stock account and others emphasize that you are doing financial investment; People always have a place to go, even if they have no family; All kinds of "treasures" that she collected from her teenage years had a place to go. She was not afraid of what others said. Her cafe was her castle. In her castle, she was the eternal princess and eternal queen. It seemed to be quite convenient. The investment needed was not large, and there were not many people to hire. It was refreshing, no frying, no drinking and scolding. Perhaps she could meet more women, and even meet the most right person in her life.

But drinking coffee and opening a cafe are two different things. Just because your hand-brewed coffee tastes countless times better than Starbucks coffee, your pastries taste countless times better than Starbucks pastries, and your interior design kills Starbucks doesn't mean you can beat Starbucks by opening a coffee shop.

Opening a cafe is first and foremost a business. If you don't do business, you don't do it for long. Love to drink coffee, good at coffee is only the starting point, there is still a long way to go from being a good cafe, as if love for music and love for a living is far away, as if revolution for music and revolution for a living is far away.

To run a cafe as a business, you have to face a series of cold business questions: how to make money? How to make more money? How to make more money sustainably?

You said, I bought coffee beans for twenty dollars, hand-ground a cup of coffee, sold forty dollars, making money is so simple.

Making money has never been easier.

Okay, I'll keep asking. Who bought your coffee? What are their characteristics? How many of them are there? How many cups of coffee do they drink per week? How do they know you're selling coffee? Why would they buy your coffee?

Ignoring the rest, I'll ask you one more question: why do they buy your coffee instead of someone else's? You say they buy your coffee because it's cheap? Well, how are you gonna do that? The same type and quality of coffee beans, you buy a lot cheaper than Starbucks (I read a lot, you don't lie to me)? The same location of the store, you rent a lot cheaper than Starbucks rent (I read more, you don't lie to me)? You have feelings, the people you hire have feelings, what about less salary than Starbucks (I read more, don't lie to me)? You say, they buy your coffee because it tastes so good, Starbucks is shit compared to you. Well, how did you do that? The beans you use are a lot better than Starbucks, cat poop coffee, elephant poop coffee, human poop coffee. Well, how do you make sure these beans aren't overpriced? How do you guarantee a steady supply of these beans over the long term? How can you get your customers to understand the difference between your coffee and Starbucks (aesthetic education is a long process and often doesn't work)? The same is true for brewing methods and utensils. Are you sure you can really drink the difference between Tiger Run Spring Water and Ipoh Pure Water? Are you sure your customers can tell the difference between the Yuan Dynasty Jun Kiln Handle Cup and the Jin Dynasty Jun Kiln Handle Cup?

This was just a chat about product issues, as well as organization and personnel. Three people must have my teacher, three people together must have forced tear. There is also coordination among many interested parties: suppliers, property, fire, industry and commerce, taxation, media, etc., who are usually not too coffee and not too literary.

Therefore, although the whole country is now starting a business, no entrepreneurs, no angel investors are embarrassed to resign, if you do not think too clearly about the above problems, I still advise you not to open a coffee shop easily.

◆ The content of this article comes from: Sina blog-Feng Tang's blog;

◆ Original address: http://dwz.cn/1Pkayj;