Even canned coffee was snapped up! How does Blue bottle Coffee play with Fine Coffee?

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When it comes to coffee chain, Starbucks is the unrivalled height. The scale of 25743 in 30 years has cultivated star fans all over the world. Its brand influence and profit performance make brands inside and outside the industry look at each other and become a benchmark for the development of the same industry. For example, Blue Bottle Coffee, which claims to be "more fashionable than Starbucks", has become popular in recent years, and more and more coffee fans are willing to spend more time buying a cup of coffee at a higher price. Recently, this coffee brand with the spirit of craftsman has launched a canned ready-to-drink coffee_BLUE BOTTLE COFFEE COLD BREW. The only thing that has not changed after the launch of the market is the rush of coffee fans!

Canned iced drop coffee

Blue Bottle Coffee's popularity in the United States and Japan is similar to that of Xi Tea in the recent domestic market. After entering the Japanese market, Blue Bottle Coffee spent a lot of time studying Japanese hand-brewed coffee technology, expanding its stores and providing customers with more delicious coffee. Unique and refined coffee makes coffee fans willing to queue for 4 hours just for a cup of Blue Bottle hand-brewed coffee.

Blue Bottle Coffee, known for its high-quality coffee brewing and brewing process, launched a limited canned coffee-BLUE BOTTLE COFFEE COLD BREW in Ginza, Japan, in March this year. This water testing activity triggered a rush to buy coffee, and the one-week sales period could not meet the needs of coffee fans. I don't know if it's based on this explosion of enthusiasm, Blue Bottle Coffee officially released: Canned ice drop coffee began to be sold in all stores in Japan from June 15.

Japanese consumers queuing for blue-bottle coffee

As we all know, there is an essential difference between freshly brewed coffee and canned coffee. Blue bottle coffee has always insisted on selecting fresh coffee beans roasted within 48 hours, not fast-food products, and taking the quality boutique route. This abnormal launch of canned coffee, and declared that "drink does not taste like canned coffee, friends who have not yet drunk must try!" Such a bold attempt does have unusual courage, which also arouses greater curiosity among consumers. If you want to try this new product, you can only fly to Japan!

Clean decoration design

The old PROBAT roaster produces coffee beans

Blue Bottle Coffee was founded in 2002 and is headquartered in California. It uses high-quality certified organic coffee beans, traditional cultivation methods, no pesticide residues. More than ten years of operation has been praised by countless fans as the representative of Wenqing in the coffee industry. To date, Blue Bottle Coffee has opened 26 stores in New York, Los Angeles, San Francisco and Tokyo, including four stores in Tokyo (Kiyosumi Baihe, Minami-Aoyama, Shinjuku and Roppongi, which opened last year). Although the number of stores cannot compete with Starbucks, Blue Bottle Coffee, which is very different from Starbucks, is favored by the capital market. As of last year, it has received a total financing of about US $120 million, which is known as the unicorn of coffee industry.

So popular coffee, can only silently say, Blue Bottle you come to China!