The real wish of the client not to buy your coffee.

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In the nearly three years since its inception, there have been many meetings, and often proposals or products have been rejected (laughter).

When customers pay the bill, most of them can easily tell you the real reason for the purchase, such as: your coffee is very good, your quality is so good, and so on.

But when customers do not pay the bill, most of them will not tell you the reason for the real rejection (such as being sent a good card), they will tell you: I do not like this packaging color, the price is a bit too high, we also need to collect more information, your brand is not well-known, and so on.

And those customers who do not pay the bill, usually the real reasons for not buying products are very naked, for example: I do not trust your brand, I do not want to change the old brand I am using, I do not like your proposal because it is not convincing, and so on.

The real learning experience is to learn from the rejected interview experience and strengthen our products to make up for the shortcomings of our products. More importantly, really understand why customers reject you and why they no longer come to spend, but when you get to know them, don't be led away by consumers who don't have good products in the world. it is the best policy to cherish those customers who are willing to create value and provide good advice (ideas) together.