Starbucks is panicking! The boss of the British coffee industry is full of firepower to seize the Chinese market.

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Children's shoes who have been in rotten country must be no stranger to Costa. If you walk on the road for 5 minutes, you can pass by 3 Costa. Not to mention Englishmen walking around with Costa cups everywhere.

Since coffee is an essential part of life, feel the British love for Costa.

The vending machine that stands in the supermarket as soon as it enters the door.

It's all right to play with coffee flowers.

Get up in the morning and have a drink and feel refreshed.

How can Costa, as the leader of the British coffee industry, let go of the fat meat of China? After being firmly ranked first in the number of stores in the UK, Costa has set its sights on the Chinese market.

Just today, Costa's parent company, Whitbread Group, did something big.

(Sky News Sky News: Costa owner Whitbread spent a lot of money and decided to work alone in the southern Chinese market. )

It announced that Costa would buy the remaining 49 per cent of its joint venture with Jiangsu Yueda Group in China for 35 million pounds (about 310 million yuan).

This means that Costa will wholly own the southern Chinese market.

First of all, let's meet Costa's father, Costa's parent company, British hotel and catering giant Whitbread.

(Whitbread owns Premier Inn, the largest economic hotel chain in the UK, as well as Marriott Hotel Marriott, TGI Friday Friday Restaurant, Pizza Hut and so on. )

CEO Alison of Whitbread said that they have been drooling for a long time in the face of this piece of fat in the Chinese market. In the face of the increasingly saturated British market, "moving to the international market" has long been printed on the small notebook of the group's strategy.

Obviously, this acquisition marks an exciting step for Costa in the development of the Chinese market.

The Chinese people's "buy and buy" skills are among the best in the world, and accordingly, the development potential of the Chinese coffee shop market is also fast.

In 2012, Rutgers, the then CEO of Costa, said that with the exception of the UK, Costa's business expansion was mostly in China, and in order to satisfy the tastes of Chinese customers, the store would provide fresh milk and green tea that was not available in British stores.

Starbucks, the representative of American coffee, followed the same routine.

At the beginning of his entry into China, his father operated in joint ventures with three companies. In July, Starbucks acquired the remaining 50 per cent of the joint venture in East China for about $1.3 billion, realizing direct management of all Chinese stores.

It seems that Costa is serious this time, starting a head-to-head fight with Father Xing.

In fact, this secret struggle began a long time ago. You can always find a Costa near Starbucks stores.

Costa is probably the only brand that can compete with Starbucks. Unlike the fast-food consumption model of the American coffee shop Starbucks, Costa emphasizes that it is a quality and stylish coffee.

The styles of the two dads in the store are very different. Starbucks is full of hardwood chairs with dark tones, and customers are talking about "hundreds of millions of dollars per minute" business, while Costa's bright tones and soft seats make people feel close to home.

In addition, unlike Starbucks' fully automatic coffee-making model, Costa claims to always adhere to the semi-manual mode, which is slower but more comfortable.

And without exception, the two families compete with each other by rubbing with holiday hotspots. Take Christmas, for example, two dads are scrambling to launch coffee cups for Christmas clothes.

Market expansion requires a clear target, and Costa has set plans to open 700 stores in China in 2020.

Starbucks is certainly not to be outdone, and the number of stores is expected to reach 5000 at the same time.

In fact, there are many examples of foreign companies seizing the Chinese market, such as McDonald's and KFC, Pepsi and Coca-Cola. Now the battle between coffee leaders and bosses is playing out in China.

Domestic coffee brands are not easy to mess with, such as Man Coffee and Pacific Coffee, while many boutique coffee shops are also growing rapidly. Can Costa stand out in the coffee army?

Say no more, have a cup of coffee and wait for the show.