"successful opening of popular Cafe"-- the Best site for Cafe

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Here? Or there? The location of a coffee shop is an important factor in building a cafe with a lot of customers. It is precisely because of this understanding that anyone will be confused about it. Here are some tips on how to find a storefront. I hope everyone can find a better object.

Basic thinking

"location is the element that completely determines the success or failure of a cafe." The importance of ── location, a major element of a cafe, has even led some to assert so. Many of the bosses interviewed said they spent years searching. What everyone paid attention to at that time was whether the object was in line with the concept of store style. After many investigations, all kinds of messages are used as the basis for judgment, such as the size or atmosphere of the street, the types of pedestrians, the surrounding shops, and so on.

On the other hand, there are cases that are rarely mentioned in this section, such as "using ancient houses to build ancient houses and cafes" or "opening stores in towns where they were born", using the original conditions of objects to open stores. In this case, it is indispensable to formulate a store style concept that conforms to the location and even the guest level, so a careful location survey must be carried out.

The storefront is also a kind of fate encounter at the same time. There will be lucky examples where you can make a decision at the sight of the first object, and there will be cases where you have been looking for it for years, only to break up at the critical moment before signing a contract. Please be psychologically prepared for the long-term Anti-Japanese War, set aside plenty of time, do not worry, and deal with it calmly. On the other hand, in order to sign a contract immediately when an unexpected opportunity comes, please raise sufficient funds in advance.

Tips for searching the storefront

-first narrow the area.

Here we mix several cases to let us think about how to find a suitable store. Avoid embracing vague concepts to find candidate locations, and you must narrow the search, so be sure to reconfirm the store style concept. Please think about the concept of such a style, where the main customers who become the target group will appear, and then gradually narrow the scope. For all cases, such as in front of the station, shopping street, residential area, commercial district, suburb, etc., it is expected that the passenger level will vary from place to place. After trying to narrow the scope to a certain extent, try to investigate the candidate location.

Recently, the official website of real estate agents is also very rich in information, which can easily retrieve store items. In terms of the significance of knowing whether there are objects in the candidate area, or the local housing market, it is quite simple and effective to search on the Internet first. In addition, information such as the number of boarding and alighting passengers at the nearest station, the number of workers in nearby offices, the number of households in the vicinity, the population of other people for generations, and so on, may be easier to find out by making use of the official website of the railway corporation, the nearest public office, and so on.

-go to the local area frequently

After narrowing the candidate location to a certain extent, please actually visit the local area. By actually observing the local town, you can understand most of the things. Seeing passers-by with your own eyes can also make it easier to predict the passenger level.

Once many people find objects that want to officially open a store, they will confirm the age and sex of the pedestrians coming to the store, as well as whether there is any difference in the morning, noon and evening, and conduct a careful investigation in advance.

When you actually start the object search, please try to visit the local Fanzhong company. Not only do large companies have a wealth of objects, but even small companies that have been operating for a long time will have unique channels. Even if the actual trip can not find a suitable one, as long as you leave your contact information and contact frequently, you will receive priority notice from the operator when the object appears. For example, explaining the exquisite conditions of marking priority to the real estate agents, or showing the photos that are scheduled to become the main goods, can easily convey the desired store image.

Please also try to stroll through the town, looking for objects while watching. Some people inadvertently stroll to the place where the advertisement for "soliciting tenants" is posted and succeed in finding the ideal object by chance encounter. In terms of understanding the local environment, it will not be in vain.

Where is the point where there is no compromise?

Generally speaking, the better the condition, the higher the rent. For individual stores with a limited budget, it is impossible to do everything in accordance with set style concepts or expectations. Please try to slowly list the priorities you expect.

A confirmation prompt for finding an object

-Restaurant OK?

There are unexpectedly many items in the "restaurant is not allowed".

-Electrical, gas and plumbing OK?

Even if some items are connected to pipelines, they are not suitable for store management. These conditions must be improved.

Are there any restrictions on interior and exterior decoration?

There are also situations where signboards cannot be set up outside the store.

Is the deposit, commission or rent reasonable?

The deposit and so on add up to a large amount of money, and the rent will become a fixed fee in the future and gradually become a heavy burden. Please try to negotiate the price while comparing the regional market.