How much does it take to open a coffee shop? discussion on the practical experience of cost and profit of starting a coffee shop

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Run a coffee shop for many years

At present, the monthly revenue is 140000. There will be an average daily difference of about 4500 between holiday and non-holiday performance.

Monthly rent 45000, water and electricity 4000-6000, raw materials 12000-15000, personnel 2 people about 20000 each

In this way, my average monthly net profit is only about 30,000 yuan, and I haven't deducted some of the money I have to pay every month.

Including the depreciation and maintenance of wealth-generating appliances, the life of an Italian coffee machine is about 5muri 7 years, and our store takes six years to replace one, accounting fees, stock consumption and other miscellaneous expenses. It is not as good a profit as newspapers and magazines say. It is important to train yourself to understand the cost and practical experience before you want to start a business.

Opening a coffee shop that will make money is not simply buying coffee opening equipment and decorating the storefront, the most important thing is that the characteristics and positioning of the coffee shop should be absolutely clear, except that the coffee should be good. Whether it will create popularity and the affinity of the coffee shop owner has a lot to do with performance growth.

I gave way to a coffee shop. At that time, with a top of more than 700,000 plates, I did everything I could from opening to closing every day. I tried my best to know and remember the name of each guest and remember clearly the taste of each guest (sugar, sugar, no ice or lukewarm). ) and the current life situation of regular customers. It was not very good for me to take over the business at the beginning. It took me three months to get better, and it took me a year or two months to turn a loss into a profit, so the turnover of opening a shop was very important. At that time, I prepared for the worst and did not make money for three months (rent & personnel & utilities & materials) as working capital, but it was still not enough. Fortunately, my parents thought that I worked very hard and my performance was growing. Only by increasing the capital with loans can we survive the fate of bankruptcy.

If you have no experience of opening a specialty coffee shop, do not easily try to open a store-style coffee store. It is recommended that coffee be sold in combination with tea drinks, because if a group of customers come to consume, it is impossible for all of them to drink coffee, as long as a few of them do not drink coffee. This will make it possible for you to lose this group of customers.

Management skills of coffee shop

Take a chain coffee shop as an example, personnel expenses account for about 25% of turnover, utilities account for about 5%, and rent accounts for 20-25% of turnover. If the monthly turnover is about 800000 yuan, after deducting all costs and expenses, there is still a profit of more than 200000 yuan, but the payback period is more than two years. The payback period of each store still depends on its original investment cost, turnover, store rent and personnel management expenses. As the main customers are 20-40-year-old female office workers, of whom more than 60% are female customers, coffee operators should maintain an elegant and relaxed atmosphere in the store at any time.

Nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and Western dim sum, coffee noodles and coffee products. And other products have reached more than 100 kinds. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.

Seating arrangements apply heart-to-heart observation to understand customer needs, in order to increase the use of floor efficiency, more than 30 ping storefront seats can increase performance. At present, in all industries, the shop with low technology and good atmosphere should be a coffee shop, but its disadvantage is that the amount of investment is quite high because of the high decoration cost and the long payback period, which ranks among the top several in all industries. Take a chain coffee shop as an example, personnel expenses account for about 25% of turnover, utilities account for about 5%, and rent accounts for 20-25% of turnover. If the monthly turnover is about 800000 yuan, after deducting all costs and expenses, there is still a profit of more than 200000 yuan, but the payback period is more than two years. The payback period of each store still depends on its original investment cost, turnover, store rent and personnel management expenses.

Coffee operators should pay attention to the problem of inventory and purchase raw materials or surrounding products on the principle of running out in a short period of time.

When selling coffee beans to customers, you should ask the customer about the possible use date and do not sell poor quality coffee beans to customers, so as to enhance customers' confidence in the products and trust in your store.

Coffee shops should make a proper distinction between smoking areas and non-smoking areas, and coffee shops pay great attention to cleanliness and hygiene management, so the appearance and appearance of the service staff must be clean and clean, and any dirt in the shop should be dealt with immediately. Timely holding of various activities will help to stabilize customers and attract new customers to come to the store to spend.

Coffee operators should have a professional understanding of coffee. The content of staff education and training should include the basic knowledge of coffee and related products and brewing skills, the operation process of store management, the implementation of practical practice, the filling of employee reports and basic etiquette, etc.

The rent of a coffee shop should never exceed 25% of the total turnover (if the total turnover is 400000, the rent of 100000 will be very heavy). Although the rent is high, it means a large number of people, but if the business performance of such a ratio cannot be achieved, the store owner should consider giving up this point of store. If you choose a single-store coffee shop in the first-class business district, you might as well evaluate the storefront in the alley entrance or the storefront on the second floor. Take the station next to the Taiwan Power Building of the MRT in the mansion business district as an example, the rent for the 50-square-foot storefront on Roosevelt Road should take off at least 300000. However, if the rent of the storefront or second-floor storefront in Roosevelt Road Lane is about 60,000 take-off, the rent burden varies a lot.

Zheng Lijian, founder of Gold Coffee, which has more than 10 direct stores in Taiwan, also has some experience in selecting exhibition shops in the process of going north to the exhibition shop, which can be used as a reference for those who are interested in operating coffee shops. Due to Zheng Lijian's unfamiliarity in the north, he saw office workers coming and going on Chongqing South Road at noon and thought that there were many business opportunities. It was only after the opening that it was found that after six o'clock in the evening, the crowd on the way home was much deserted, which was quite different from the business conditions originally estimated. More than 10 veteran operators of this kind of exhibition stores will make mistakes, not to mention that you have no exhibition store experience at all, so it is appropriate to evaluate and re-evaluate when you open a store.

Of course, you have to make money to open a shop in order to realize your dream, but in practice, as soon as the store is opened, you really need money for everything. As long as you are the boss, you have to shoulder everything on your own. As long as you don't plan well, all your hard work is easy to lose. You are a coffee shop owner, if you do not know how much it will cost you to make a cup of coffee? How much is the gross profit on selling a cup of coffee? You are such a jerk as a coffee shop owner.

In practice, the input cost of the coffee beans you buy will vary with quality and time, but you can still roughly estimate the cost of a cup of coffee in the following ways.

Under normal circumstances, it takes about 15-20 grams to make a cup of coffee, and about 25-30 cups per pound of coffee. Another cup of coffee also consumes the following materials, such as cream, sugar, paper cups, tissue paper, mixing sticks and so on. Add it up to know how much a cup of coffee will cost you. With the cost, the price is ordered by you, of course, you can know what the gross profit of a cup of coffee is. (this does not include the cost of rent, utilities, personnel, equipment depreciation, etc.)

At present, most of the meals provided by customers in light restaurants or coffee shops in the market are simple and easy to make. Large-scale coffee shop chain conditioning bags are made by the head office and then packed into packs. The light meal conditioning bags provided by general coffee shops can be ordered from manufacturers who specialize in selling cooking bags.

Because as long as the average price of a package is about 20 murmur40 yuan (a large order can also depress the price), and then make one or two side dishes and poached eggs, use a textured plate as plate decoration and decoration, and then attach a bowl of clear soup, and then with an extra cup of drink, you can sell it to customers for 120 to 200 yuan. The price of the conditioning bag can be divided into many kinds depending on the taste and brand. Generally speaking, the most common flavors used by customers are chicken and beef. In terms of cost, chicken is about 5 yuan cheaper than beef, while beef is usually more expensive.

The key to successfully opening a coffee shop

Nowadays, many entrepreneurs want to work in the catering industry, because coffee shops are easier to get started and operate in the catering industry. However, to open a successful and profitable coffee shop, it still requires more than a certain level of practical knowledge, experience and technology.

How to highlight yourself in the storefront style, image and pastry food is an important key to successfully opening a coffee shop. Although the coffee machine is automatic and semi-automatic, how to use the coffee machine to make a good cup of coffee, it is still necessary to understand the principle of coffee beans and coffee machine and to improve the shortcomings of the process, so as to make a cup of coffee of stable quality and good taste. If you don't fully master the quality of coffee and the skills of brewing coffee, you don't have the ability to run a coffee shop at all.

The details of opening a coffee shop are as follows:

1. Raw materials: coffee beans, cream, seasonings, cakes (finished and semi-finished products) and other raw materials.

two。 Money-generating equipment: Italian coffee machine, bean grinder, ice maker, water filter, refrigerator, display cabinet, bar, tables and chairs and so on.

3. Consumables equipment: paper cups, cup lids, adjusting rods, straws and other consumable products.

4. Design and decoration planning expenses: decoration design, store style, woodwork, floor, ceiling, wall engineering, decoration and so on.

5. Personnel and education and training expenses: including staff training, professional and technical training and so on.

6. Hardware equipment: hardware equipment.

7. Deposit fee for house rent

8. Administrative miscellaneous expenses: including administrative miscellaneous expenses related to applying for business registration certificate, water and electricity, telephone, network, etc.

At present, many shopping malls, volume stores, bookstores, department stores, or office buildings of government and industrial and commercial enterprises will ask for the coffee industry to stay nearby, and many coffee operators are optimistic about the business opportunities in these places, which are already full of people. Therefore, we actively hope to seize these locations to set up business.

However, in practice, the operating profit of the coffee industry is not as good as that of the beverage ice products industry, and the profit is on the low side, so the coffee industry should not be too optimistic or too subjective, thinking that this is a good opportunity and ignore the prudent assessment of the conditions of the nearby residence. The profit of the catering industry is about 30%, that is to say, if the shopkeepers offer rent or commission of 300000, your business performance must be at least more than 1 million before it is possible to break even. If you are not sure that you can achieve a performance of more than 1 million, then it is recommended that you do not consider moving to such a location.

In addition, generally speaking, setting up business in these shopping malls, volume stores, bookstores, department stores, or government industrial and commercial office buildings will be restricted by their mode of operation, and their leases are usually not long. They are usually signed more in one year, and there are about three years in the longer period, but whether the decoration cost invested by the coffee industry can be recovered within a year is an investment risk.

Taiwan's coffee market (the turnover of each store has declined by 715%), and prices have soared (resulting in a gross profit of 60% of coffee in the past, but now the gross profit has dropped by about 10% to 60% on average). It is a year of very fierce competition, but the coffee market is still based on the potential for development. according to the statistics of packaged beverage manufacturers, only refrigerated coffee grew by more than 10% in 2007. The sales rate of other packaged beverages is declining, so more and more people are optimistic about Taiwan's coffee market, and the mainstream of the coffee market in 2008 is to take the route of parity, convenience, comfort and friendly space, showing diversified and compound development.

According to the statistics of those who sell coffee as well as set meals and afternoon tea, the turnover of coffee cold drinks accounts for about 45% of the total revenue, the turnover of the package accounts for about 40% of the total, and the rest is other revenue. As can be seen from the turnover contribution rate of 40% to 50% of the package turnover, which shows that Taiwanese consumers like to eat in coffee shops is not low. If we can develop breakfast or specialty cooked food dishes that meet the needs of this group of consumers (who like to eat in coffee shops), there is still a bright future.

Starbucks Starbucks Coffee Shop closes for three hours regardless of loss to practice coffee skills.

Starbucks, a Starbucks coffee shop in the United States, closed nearly 7100 company-owned stores in the United States (excluding Unified Starbucks) for three hours on February 26, 1997 at 05:30 US time, and conducted three hours of intensive espresso training for about 135000 employees.

Starbucks switched to an automatic coffee machine to make espresso many years ago, but it has always been the main target of comments and attacks by coffee gluttons. Starbucks realized that making a good cup of coffee is not just a button, the operation of the machine also requires technology. therefore, Starbucks first compiled the "espresso refinement" manual. After that, at 05:30 US time on February 26, 1997, there was no reason for the revenue loss caused by the suspension of business and training. Nearly 7100 company stores in the United States were closed for three hours and about 135000 employees were trained for three hours. It is hoped that through three hours of retraining, the coffee conditioner in the store will be able to adjust the grinder to ensure that the coffee from the coffee machine will not go bad because it is too fast, too thin, or too slow to produce perfect and stable coffee. Also hope to rekindle employees' enthusiasm and dedication to customers.