What does Starbucks Blonde Espresso gold roast espresso blonde mean?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

On January 9, Starbucks announced the full launch of the Blonde Espresso (Gold Roast espresso) in the United States, the first time Starbucks has updated its basic espresso option in more than 40 years.

Blonde Espresso will become a permanent menu item for Starbucks, and consumers across the United States now have two choices when ordering lattes, cappuccinos, Frappes, macchiato, American and Italian concentrates: use Starbucks' classic Signature beans, or roast beans with the new Blonde gold.

This menu update is equivalent to Starbucks adding a new basic coffee bean option that can satisfy large-scale sales.

Blonde means Blonde Roast gold baking.

For years, Starbucks' deep-roasted coffee beans have been criticized by coffee lovers as too bitter. The so-called gold-roasted espresso, simply put, is lightly baked, sweeter, citrus-scented, with 10 milligrams of caffeine per serving.

Andrew Linnemann, vice president of Starbucks Global Coffee, said: "We started by setting a standard for deep-roasted black coffee. In this case, we decided to break some of our own rules with sweet citrus and smooth flavor. "

If you walk into any Starbucks in the United States now, it's hard to miss the news about gold roasted coffee: bright yellow signs have replaced most menu boards.

Starbucks has been preparing for the listing of Blonde Espresso for at least six years. As early as 2012, Starbucks launched gold roasted coffee beans sold in bags, and then Starbucks began market testing of gold roasted coffee in Austin, Canada, Florida and other places.

The move is intended to cater to today's growing consumer understanding and demand for coffee beans. In its press release, Starbucks quoted 2017 data from the National Coffee Association as saying that demand for espresso drinks is on the rise, with nearly 25% of daily coffee drinkers opting for espresso.

Starbucks is facing more and more competition in the market, and the taste of classic commercial coffee beans in the past can already be tasted in Dondole, McDonald's and any fast-food chain that now offers coffee options. According to a recent report by market research firm Mintel, the number of coffee shops in the US market was close to 33000 in 2017. So Starbucks has to try to define itself as a more advanced coffee maker, and the Starbucks bakery they trumpeted not long ago is for the same purpose.

In November 2017, Starbucks reset its long-term financial target and expected global same-store sales to grow by about 3-5%, below previous median growth expectations.

Starbucks Gold roasted Coffee Blonde Roast Coffees

Feel the elegant and delicate flavor of coffee.

Blonde Roast Coffees

Starbucks Gold roasted Coffee will gently awaken your sense of smell and taste with its light mellow and round taste. The palate is delicate and soft with pleasant acidity. Slightly baked, excellent and approachable.

.

.

.