Luckin coffee Luckin Coffee is coming fiercely, what is the "trick" behind it?

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Luckin coffee Luckin Coffee landed in many cities across the country in just five months, so what makes luckin coffee different and menacing?

First of all, it must be the product itself. the flavor and taste of a type of coffee depend to a large extent on the barista. Excellent baristas know how to dig deeply into the best flavor of coffee, from baking, extraction to blending, so as to achieve the balance of bitter, sour and sweet taste of coffee, create a unique flavor, and constantly explore more possibilities of coffee flavor.

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It is reported that luckin coffee (Luckin Coffee) invited three WBC (World Barista Competition) champions to take charge of the match. They are all leading figures in the coffee industry, with unique skills and opinions on coffee, and Master Coffee was selected from more than 180 recipes after repeated testing and verification, especially aimed at oriental tastes.

And good coffee, of course, need to rely on good coffee beans to mix. Coffee is also sour and astringent, due to different producing areas, different varieties of coffee beans are very different, resulting in the final brewing of coffee, not only the depth of bitterness, but also the difference between sweet and sour and mellow taste.

Luckin coffee (Luckin Coffee) 100% selected Arabica beans with unique flavor and mellow flavor as coffee raw materials, and will be shipped to China through the shortest route to ensure the freshness of luckin coffee raw materials. Earlier, Qian Zhiya said at a media conference that the Arabica beans he used were 20-30% higher in price and better in quality than Starbucks coffee beans in the international bulk trade market.

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Luckin coffee (Luckin Coffee) also uses Switzerland's top automatic coffee machines Schaerer and Franke to stimulate the characteristics of coffee through continuous grinding and stable extraction pressure to avoid human interference and ensure stable coffee quality.

From the menu of luckin coffee (Luckin Coffee), we can see that the products are divided into five categories. Including Masters Coffee, Zero Latte, Renabing, Classic drinks, healthy snacks, fresh Salad, the "Maestro Coffee" created by three world-class masters can be said to be a facade, including American Coffee, Latte, O'Ruibai, Cappuccino and so on.

Standard American is a classic slimming coffee, with the golden ratio of Italian coffee and water, pure taste, refreshing. Latte is one of the most popular Italian milk coffee, espresso and mellow milk blend, taste round, mellow, luckin coffee (Luckin Coffee) vanilla latte, caramel latte, hazelnut latte is a different flavor, rave reviews.

Luckin coffee (Luckin Coffee) has so many advantages that it is natural for it to rise rapidly and be recognized by consumers.