Nespresso Asia's first new concept specialty coffee shop introduces how Nespresso Coffee Shop

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I understand that many people can't help saying that their eyes and ears have been turned off and closed when it comes to chain coffee brands, but this time, Nespresso has opened Asia's first brand-new concept store in IFC, Central, and has indeed found some new attitudes in terms of image, drink and shopping experience.

The word "sustainable development" has become the development direction of many enterprises in recent years, and Nespresso is no exception. In the past, they specialized in a very dark tone and followed a simple and fashionable style, but after the whole outfit set out again, the decoration of the store focused on "sustainable development" and the origin of coffee, through a lamp and a table. I hope that in the process of selecting and tasting coffee, they will feel the brand's respect for coffee and a sustainable way of life and consumption:

Welcome Drink

When you step into the concept store, "novice" guests can try the selected coffee of the day for free at the New New's Table at the entrance.

Explore & Discover

If you are already a regular customer of Nespresso, go directly to Discovery Table to choose your favorite coffee and coffee maker, and you can try all the 24 flavors of coffee for free.

Learn More

For the member who is eager to learn, you can go to the Atelier Table in the store, explore and delve into different coffee recipe together with coffee bard, and even tailor made's personal coffee flavor.

Sustainable Design

Don't underestimate any table in the store, the concave and convex desktops are all recycled with coffee grounds, which not only fits the theme of the shop, but also has a great feel.

Atmosphere

Golden yellow does not necessarily give people the feeling of tuhao! For example, the golden brown chosen by Nespresso this time tends to the warm colors of coffee and crema, which makes people visually harmonious; what makes people smile even more is that the inverted triangle design of the lampshade actually mimics the appearance of a coffee factory chandelier. I wonder if the guests will experience the mind of designer in the process of drinking.

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