Luckin Coffee entered nearly 100 stores in 7 major cities and opened on the same day. The total number of stores in the country has exceeded 1300.

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Today, Luckin Coffee officially settled in Dalian, Qingdao, Changsha, Zhengzhou, Ningbo, Wuxi, Suzhou 7 cities, nearly 100 stores opened at the same time. This also means that after 14 cities, including Beijing, Shanghai, Guangzhou and Shenzhen, Luckin Coffee has been stationed in 21 cities across the country.

Luckin Coffee is positioned as a new retail professional coffee operator to make a good cup of coffee that users can afford to drink. The seven cities stationed this time are located in the east and middle of China, which are the most populous and economically strong cities in their provinces, and the consumption demand for coffee is in the forefront of the first-and second-tier cities in the country. Luckin Coffee can provide coffee, light food and freshly squeezed fruit and vegetable juice products, adding a new choice for local users to consume coffee and light food. Users can place orders and pay through mobile phone APP or WeChat Mini Programs to choose their favorite taste online. They can also watch the whole process of coffee production through mobile phone live broadcast. You don't have to wait in line to pick up the meal after the coffee has been made. The discounts offered by 81 stores in 7 cities include "free first cup, buy two get one free, buy five get five free" and so on. Luckin Coffee has more than 1300 stores in 21 cities across the country, moving towards the goal of 2000 stores by the end of this year.

Commercial coffee has been developed in China for more than 20 years, but there are still two major pain points in user consumption: high price and inconvenient purchase. With "Any Moment" as its brand strategy, Luckin Coffee will open different types of stores to meet the diversified needs of users, including flagship stores and leisurely stores to meet users' offline social needs, quick pick-up stores to serve business people, and takeout kitchen stores to meet customers' delivery needs. All stores can provide takeout services. Through the differentiated store layout, Luckin Coffee will achieve all-round coverage of consumers' daily life and work needs. Recently, Luckin Coffee has successively opened the Imperial Palace store, Mercedes-Benz headquarters store, worker's sweat exchange factory store in Beijing, and settled in Sinopec gas station, in cooperation with easyJet to layout stores across the country.

A good cup of coffee is the basis on which Luckin Coffee is favored by users. Luckin Coffee global selection of high-quality Arabica beans, Switzerland's top automatic coffee machine, fresh roasting and fresh grinding to ensure that every cup of coffee is in the best taste period. By optimizing the store layout in big data's way, Luckin Coffee continues to improve operational efficiency and optimize user experience. Luckin Coffee, founded by Qian Zhiya, former COO of Shenzhou excellent car Group, started trial business on January 1, 2018 and transferred to formal business on May 8. As the second largest new coffee chain brand in China, Luckin Coffee announced on July 11 that it had received round A financing of US $200 million, valuing the company at US $1 billion, making it the fastest-growing unicorn in China.

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