Canadian National Coffee Tim Hortons landed in Shanghai! Is Tims Coffee House expensive?

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Canadian national coffee brand "Tim Hortons" is about to land in Mordor!

If Starbucks represents the United States, the representative of Canada must be Tim Hortons! There are more than 4000 stores in Canada and 2 billion cups of coffee are sold worldwide every year. It is not too much to say that it is synonymous with Canada. Because of Tim Hortons, Canadians drink a lot of coffee, more than French, Italian and American. Let's put it this way, Canada drinks an average of 6.5kg of coffee per person per year, of which 4p. 5 comes from Tim Hortons.

Recently, Tim Hortons's Weibo official account @ TimsCoffeeHouse posted Weibo, according to news, Tim Hortons's 4850th store in the world, but also the first branch in China, named TimsCoffeeHouse, will open in Shanghai's people's Square on February 26, the cheapest coffee is only 17 yuan per cup, this price is really the price of cabbage in Mudu.

Does foreign fast food become high-end in Shanghai in a second?

Go to Canada, if you want to drink coffee, there will be many people around you will recommend Tim Hortons, and must be double double! Tim Hortons is a local brand in Canada. Tim Hortons in Canada is like Starbucks in the United States, and even Tim Hortons here is more popular than Starbucks in some way: when it comes to coffee, Tim Hortons sells more coffee than Starbucks; when it comes to fast food, Tim Hortons sells more fast food than McDonald's, at least in Canada. The streets and alleys, each person has a cup of Tim Hortons, has become a unique scenery of Canada.

There is a popular saying in Canada, "whether you are a well-dressed business elite or a loafer in the cheapest T-shirt, holding a Tim Hortons coffee cup, there will be no sense of disobedience." This sentence clearly explains the fundamental reason why Tim Hortons50 will survive for the rest of the year-- good quality and low price.

So, what will happen to the Canadian "people-friendly coffee" entering China?

Dianping has exposed the interior decoration of Tims Coffee House's storefront. The dining environment has undergone a qualitative change! A random shot is a blockbuster, with a distinctive lighting atmosphere and a random shot full of INS style, which is obviously very high-end, where is there any feeling of a fast food restaurant?

At the same time, we can see from the names and prices of some specialty dishes in the cafe announced by Dianping that the price of ordinary coffee is only 17 yuan per cup, which is more than twice the price of Tim Hortons in Canada, but by comparison, it is still a little cheaper than Starbucks. The price that falls below the 20 yuan mark should have a strong impact on many domestic coffee brands. You know, the cost control of Tim Hortons is not a blow.

In addition, the prices of some of Tims Coffee House's new drinks are reasonable, and there are no drinks worth more than 30 yuan-Tim Hortons's dim sum prices are about the same as those in Canada.

The Chinese name translated into "fun ball" Timbits, should be a price of 4 yuan, two "Wrap", respectively, "black pepper beef roll", the price is 29 yuan, and 26 yuan "Caesar chicken leg roll": there are two sandwiches, the translation seems to directly use the literal translation of Ciabatta bread "Chabata", instantly increased the pressure, "Montreal flavor beef Chabata" sold directly to 36 yuan.

Tims Coffee House can be sold at this price in Shanghai, but the price of Mudu is still relatively OK.

Is it possible for Tim Hortons to open 1500 new stores in China in the next 10 years?

In recent years, Tim Hortons has opened its stores in the United States, Mexico, Spain and the Philippines, causing long queues wherever it goes. At the first flagship store in Spain, there is said to be a 17-hour queue on the opening day.

It is a good move for Tim Hortons to enter the large and fast-growing Chinese coffee market, but Starbucks is not the only competitor Tim Hortons will face in China. China has a large population, a vast market and an active economy. It not only has good market prospects, but also has huge growth opportunities and potential. However, after years of development in China, Starbucks has a solid chassis and a solid foundation, and it is almost difficult to compete in the middle and high-end market.

In addition, in recent years, the rapid expansion of new retail coffee, such as Luckin Coffee and even coffee, is also changing the consumption scene and habits of Chinese coffee. Not only is it crazy to burn money to open a shop to rob users, but the price and quality of coffee are not lower than the "performance-to-price ratio" of Tim Hortons. Frankly speaking, Tim Hortons, as an overseas brand, basically missed the best period of the development of China's coffee market. It may be difficult for Tim Hortons to make a difference in the short term if it wants to focus on the low-end market of China's coffee industry.

However, from the perspective of the decoration pattern and positioning of Tims Coffee House, the target position of Tim Hortons in China is obviously not "a place to exchange goods for industrial products" as described by outside commentators. Tim Hortons provides more types of coffee and other drinks than KFC and McDonald's, but is not as professional as Starbucks; dinners and desserts are better than Starbucks, but not up to the level of KFC and McDonald's. There is no hustle and bustle of stalls, and less Starbucks atmosphere, more like a mass cafe.

In any case, as a cup of national coffee in the hands of Canadians, we also welcome the arrival of Tim Hortons. Let's look forward to its expansion step by step.

Photo source: Dianping, Internet

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