[discussion] Cafe has a variety of design styles. Which environment do you like best?

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50% of the customers who go to the cafe to sit down come for the coffee shop environment, and only a few come for coffee / food. Especially in this day and age, the first consideration for opening a coffee shop is whether there is a corner suitable for taking pictures and putting them on social media. If there is, it will naturally attract many young customers to sign in, and then the crowd will attract people, which will cause a hot discussion on the Internet; without it, marketing will already lose half of it.

When the editor first started playing coffee, he also made a lot of plans to learn about the special features of the popular cafes. I had to give up after going to about five or six cafes for several reasons: the first cafe is very expensive; second, it is very simple in terms of food and drink, and it comes and goes with those dessert snacks; third, the decoration of the cafe is too similar. Today I just want to tidy up my impression of the decoration style of the independent cafe.

Coffee was introduced to Europe in the 16th-17th century, and the first European cafe opened in Venice, Italy, in 1645. At that time, Europe was the region with the highest spending power, and of course, caf é s springing up after a spring rain only adopted European architectural style, but maybe the domestic coffee shop industry started relatively late, but today, this architectural style seems to be relatively rare. and strictly speaking, it is not like a coffee shop but more like a dessert shop and a western restaurant. This kind of shop uses a large number of Victorian architectural style, the tone is ivory white or beige to create an elegant atmosphere, the store is full of bronze statues and flowers, and even furniture choose beautiful curved tables and chairs, so that customers have the feeling of upgrading to aristocratic dining. This style feels more suitable for all kinds of ladies and socialites to meet for afternoon tea and enjoy the taste of being a gentleman for a moment.

In China, the most common cafe is not European classical style, but industrial style. It seems that this industrial style design came from the United States (please correct if there is any mistake), emphasizing "tough", "dark" and "cold". The first two are very different from the original intention of people going to cafes to enjoy their drinks / food, so why is this industrial design still in vogue? Probably because it looks "cool", young people want to look cooler all the time, and of course cool people have to go to cool places for cool parties (don't doubt, the editor has been young and knows how to pretend B). Large industrial-style cafes will also rent factories directly or renovate factories to provide wide and ventilated space. To create a dark and hard atmosphere, the tones are either rust brown or black and gray, and even the employee uniforms are black. I still feel strange when I go to the first room and the second room, but I feel very depressed at the beginning of the third room, and it is difficult to be happy to see too many dark people. Of course, this is just a personal feeling, and maybe people who are cooler than Xiaobai still think this kind of cafe is "cool".

Perhaps too many people, like the editor, are tired of the dark industrial style, so the simple and bright Nordic style has gradually become the first choice for coffee shop decoration. The design and utensils in the museum are only in pure white or light wood color, so that customers can relax and sit quietly in a corner or taste or meditate or chat. Some cafes use simplicity to the extreme and don't even have many menus to choose from. The editor personally likes to patronize this type of cafe. There are already too many troubles in daily life and need a space that can be "put down". It's just that the barren menu is the biggest casualty of this kind of cafe. Its name is that it can focus on what the store does best, but how much profit can it make without enough food options? And slowly for a long time, it is also easy to cause aesthetic fatigue to this kind of cafe.

The design of the cafe more or less represents the personality extension of the shopkeeper, the above three are just the editor's more thoughtful style, there are many coffee shops with more personality in design, which can not be recorded one by one. When consumers get tired of the Nordic style, what style will lead the trend next? No one knows, but it also means that the industry is still full of vitality and is always changing, isn't it?

So, guys, what's your favorite cafe style?

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