Coffee shop management knowledge chain coffee shop Starbucks CUP's secret

If you've read "Buy Big Coffee at Starbucks", you probably won't order 12oz tall cups when you walk into fast coffee chains like Starbucks, Pacific, and Costa. When each size class is only 3 yuan short, you will at least order 16oz grandcups-after all, not everyone can finish 20oz ventilator cups. As an "uneconomical" size that doesn't exist on the menu but can be ordered, 8oz's mug has gradually been forgotten by consumers and disappeared from Starbucks.

But in fact, the 8ozCup still has supporters. In the Pacific Cafe, which has just settled in Swire Pacific, the counter menu shows four cup types, including short (8oz), tall (12oz), grand (16oz) and alto (20oz). Raymond, a coffee shop manager from Hong Kong, said that from an economic point of view, ordering a large cup may be a win-win situation, but in fact, some guests, especially women, may not want to drink so much coffee, even if they order a large cup, they will only drink half of it, which shows that it is not a matter of money. "the Cup has always existed in Hong Kong, so we retained this tradition when we set up shop in the mainland." Raymond believes that if you buy directly from a medium cup, it can indeed cost a few yuan more, raising the threshold for minimum consumption, but for Pacific Coffee, which has been the most popular coffee shop in Hong Kong for 12 years in a row, it is more in line with the way of doing business.

In fact, some regular customers choose to drink small cups of coffee, not entirely in terms of consumption. Raymond reveals what many consumers in a coffee chain may not have noticed-in fact, the same type of coffee tastes different in different sizes of cups. "Coffee is different from Coke. Don't think that the four sizes are the same. The amount of coffee in the mug and the tall cup, the grandcup and the Alto cup will be different: the ratio of coffee to milk is higher than the tall cup, so it will show different amorous feelings. Regular customers will choose the cup that best suits them according to their consumption and taste of coffee. " In other words, if you want the coffee to be strong, you can choose the steak and grandcup, the tall cup and Alto cup are relatively light, and the coffee with high concentration is often the preferred taste of coffee lovers.

What if you want a large cup but are worried about the lack of coffee? Raymond has a trick-- a feature of Pacific Coffee. If you order a tall cup or larger, you can ask the clerk to add a "extra short" size of coffee, and it's free. Considering that people who like espresso will be more core customers, this is also a business sweetener.