Analysis of Cafe Survival several death methods of Cafe

Nowadays, many people go to open a shop blindly because they don't know anything about coffee. By virtue of their preference for opening a shop, a number of cafes stand up mightily and fall down quietly. This kind of owner usually opens up dry by virtue of his warm blood. After that, he became the owner of the coffee shop; after that, he managed it vaguely for a period of time; finally, he closed the shop.

In my world, the most impressive should be a young man from Guizhou who opened a coffee shop before he came to Chongqing Brista Coffee training School. It only took me three months to close the shop. I have to marvel at "how this is done". Through some communication, I finally understand that the purpose of his study is to "get up where he falls." I'm going to go back and open one after learning coffee. In fact, many cafe owners who have closed their shops have opened their shops blindly, as mentioned at the beginning of the article.

Today, I will analyze several ways to die in cafes with my friends for reference and study.

The first way to die: quality is supreme.

Many people think that the cafe must be decorated first and the equipment must be good. If you choose a nearby coffee shop that costs 200000 yuan to decorate, you have to decorate it with 300000 yuan and strive to be better than your competitors in decoration.

If your opponent uses a 10,000 yuan coffee machine, you should use a coffee machine that is more expensive than him to ensure that the coffee is better than him, thus surpassing your competitors in terms of the quality of the products you offer. How many people regard Thaksin as the only way for business to improve.

From the first day of trial business, he kept tossing about coffee drinks, practicing repeatedly, inviting all his friends over, repeatedly trying to give advice, and then making continuous improvement. Focus on improving the quality of coffee to the best! Being tricked, a kind of coffee beans sold to you is five different quality, different varieties, different prices of coffee, you really believe, think that the high price is good, spend hundreds of yuan to buy a rest assured, and then if you know, it is estimated that the intestines will be dark green.

Coffee is originally a more emotional thing with historical and cultural heritage, so people who want to open cafes do not share some of the more emotional and even literary bosses. However, please wake up, you are the owner of a shop, you have to invest money first, why? Not to make money, to open a coffee shop to make money, it is really difficult to ask how many literary styles in the world want cafes but do not understand, as a result, the shop collapsed.

The second way to die: the concept of not making money in the early stage is dead.

The coffee shop won't make any money in the first year. If you open a shop, you need to raise it! Therefore, I firmly believe that as long as the store is open for a long time, it can make a profit. So at the beginning of the store, in addition to torturing baristas or cooks, in addition to inviting their friends to eat and drink for free, the most they can do is to hand out leaflets nearby, and then wait for customers to come to the door automatically after a year.

As a result, in the face of the increasingly desolate flow of people, can not stand a steady stream of expenses and a variety of trivial things, employees do not see hope to change jobs one after another, and eventually, the state of mind collapses.

Why does the newly opened carved sirloin have to wait in line to go? And wait two or three hours? And this guy actually makes cosmetics, and he just has nothing to do on a whim. Don't listen to the experience of people who have never been successful in opening a store. If you want to climb the peak, at least you have to listen to the experience of those who have been to the top of the mountain. Tell you that the person who wants to raise in the early stage of opening a store must have no successful experience of opening a store.

The third way to die: rent oppression.

There are many cafes that have done well, and they did very well in the early days because of the boss's factors, but after several years of development, the land quickly became popular, and the rent rose crazily with house prices. It had not lost too much in the first year of good operation. The second year just began to make a profit, and the landlord appeared with a smile. Did Starbucks close its first store in China last year? Do you remember the reason? That store is full of people whenever you go!

There is only one way to solve the problem of rising rents. In first-tier cities such as Beijing, Shanghai and Guangzhou, if you want to open a coffee shop for a long time, the best way is to buy the facade. This will greatly increase your success rate of opening a store. If you don't have the money, you can only pray for a good landlord.

So, how to open a cafe with a high success rate? If you haven't eaten pork, you have to find a way to taste it yourself.

First of all, you need to know about coffee. You need to get into the coffee business. Since it's a coffee shop, no matter what you offer at the end, at least know something about coffee. So, how to quickly understand the situation of coffee, many people are confused, just collect some knowledge and information on the Internet.

In fact, there is only one secret, so that you can have a full understanding of the industry and be able to make and understand coffee, so that at least you will not be cheated or spend some money unjustly on certain professions. So in the end, it is recommended to go to school to learn coffee bar, which has two advantages: first, you can immediately get in touch with those people in the coffee industry who have been trained in actual combat. Through training, you have a basic understanding of coffee production, coffee knowledge and the operation of the most important cafes.

Second, you can work as an intern in a cafe after graduation. This is particularly important! Verify the difference between what the teacher teaches and the actual situation by observing the number of customers, the unit price of consumption, and the daily operation of the cafe. At least, before you open a shop, you can learn how other people's cafes are run and how they are doing. What is the core competence? Have a fundamental understanding of your imagination and reality from your mind. When chatting, the future may be infinitely beautiful, but when it is really open, it will be completely different from the theory. Do you think such a gap is acceptable? if possible. Ok, proceed to the next step.

Operational ability. This ability is the only magic weapon for you to do anything. Knowing this, I understand why Diaoye brisket has to wait in line as soon as it opens. You can see why McDonald's opened a hot restaurant and let those claims that quality consistency is the secret of success go to hell, although this is very important, what is the use of consistency when no one comes to the door? As for some people say that consistency will increase repeat customers is even more nonsense, that is the scope of customer experience is not good!

To open a shop is to do business, and to do business must be to make money. Those who do not open a shop for the purpose of making money are playing with performance art and die unrestrained. Since it is to make money, then, do things on the basis of feeling, to save face, we must learn to do accounts-- site selection, recruitment, procurement, decoration, supplier selection, product and promotion promotion, business registration process, and so on.

In addition to the decoration style by feeling, must feel good, other aspects should be analyzed and calculated. It is best to do these things yourself, calculate well, if you can make a profit, if you lose money, whether you can afford to lose money, don't feel moved by how much you can make, and you should feel that you can afford to open a shop again. This is very important. All these, I personally think, are the scope of operational capacity.

With some more such lessons, I'm sure your coffee shop will be plain sailing.

Source: Beresta