Peet's Coffee

Everyone knows about Starbucks Starbucks, but few people know about Biz Coffee! In the next reprinted post, you may understand why the blogger said that the late coffee guru Alfred Peet philosopher had passed away. Good coffee is alive and needs to be watered with enthusiasm and ideals.

(reprinted) the Peet's Coffee author I know: yenlung

I came across the discussion about Peet's Coffee a few months ago and decided to write down what I know about Peet's.

In Berkeley, California, there is a Peet's religion. Peet's teaches that many people are excellent Berkeley students, alumni, and even professors. Everyone taught by Peet's believes that Peet's is much better than Starbucks. I have always suspected the saying: "A friend will not let a friend go to Starbucks for coffee." "is that what the Peet's says? Thanks to the efforts of Peet's believers, Peet's Coffee has become a resort. The resort attracts people from all over the world to drink Peet's coffee. If you know how to appreciate coffee a little bit, you will yell at Peet's followers more than 90% of the time-such bad coffee can be considered good coffee?

My personal opinion is that Peet's coffee is not as amazing as Peet's people say, but it is definitely not as bad as some coffee fans of "one Peet's experience". In fact, the best cup of coffee I've ever had was in Peet's.

This article is going to introduce the history of Peet's coffee, the importance of Peet's coffee in American boutique coffee, and why it is not easy to get good coffee in Peet's coffee shop.

The founder of Peet's Coffee is Alfred Peet, an immigrant from the Netherlands to the United States. He found that American coffee was so bad that he opened the first Peet's Coffee in Berkeley in 1966. How influential is Peet's coffee? Peet's coffee makes many Americans drink good coffee for the first time. There are too many boutique coffee operators who say that the main reason why they joined the industry is that after drinking Peet's coffee, they found that the coffee could taste so good.

Three Peet's fans, Jerry Baldwin, Zev Siegel, and Gordon Bowker, founded Starbucks in Seattle in 1971. Yes, Starbucks is a store inspired by Peet's Coffee. In the old Starbucks era, they didn't sell espresso latte,cappuccino. In fact, they don't sell brewed coffee! They only sell beans, and you only get a chance to drink coffee in the store when you try their beans. At first, instead of baking beans, Starbucks ordered coffee beans from Peet's. But then Baldwin and Bowker imitated the way Peet's baked beans and slowly found out their own style.

In 1984 (1984 was really a strange year, the title of George Orwell's novel, the year Macintosh appeared), Alfred Peet decided to sell Peet's. Starbucks's Boldwin, Bowker saw that the dream coffee shop was going to sell, of course, he was very excited to buy Peet's! So, Starbucks and Peet's were basically the same store for a while! After buying Peet's, to take care of both Starbucks in Seattle and Peet's in the San Francisco Mountains, Starbucks executives are flying around. In the end, Baldwin and Bowker gave up the Starbucks they founded and sold Starbucks to Howard Schultz, who was once one of the executives of Starbucks. Today's Starbucks is of course influenced by the old Starbucks, but it is more accurate to say that Howard Schultz and Dave Olsen, the owner of the original Seattle espresso shop near Washington University, founded the store, but this is another story.

Peet's coffee is a re-baked pie. Of course we can argue whether this is a good way to bake. Their theory is that coffee needs to be heavily roasted so that a lot of flavor can be brought out and the flavor can be complete. Personally, I kind of believe in their theory. The problem here is that re-baking can probably be said to be ready to push the taste of coffee to the limit, and there is only a fine line between the taste limit and failure. That is, for re-baked beans, you should be very careful when baking beans to ensure that freshness is more important than shallow baking, and that you can't be careless in brewing. The baking of Peet's is about a certain level, which is actually much better than many people who call Peet's how bad it is all day.

The problem is that they don't have good enough clerks, or the way they can show the beauty of their beans.

Espresso, stop. If you want a latte or something, it's probably better than Starbucks, but it's not a great achievement. It's not easy to get a good espresso in Peet's, so let's put our hope on regular coffee. General coffee in the United States has always been made by machine, such as Peet's this kind of deep roasting, in fact, you really need to find the right temperature, and drink it immediately. Although the Peet's store will pour out all the old coffee in 30 minutes, 30 minutes is still too long. If you really want to increase your chances of drinking good coffee, you'd probably prefer to wait until the next time you make it again. This will increase your chances of drinking good coffee, but not necessarily. I guess it's the temperature, but it could be something else.

My own countless times of Peet's experience is that you will drink terrible coffee more than nine times out of ten. In particular, the bad coffee we usually drink is tasteless, or a kind of coffee with a strong scorched taste and other tasteless coffee. The bad taste of Peet's is mixed with a lot of strange tastes, plus other unexciting tastes. But if it's bad, it's bad. However, if you are lucky, you may drink coffee that you have never experienced in your life. From the first bite, with the change of temperature, each mouthful will experience a different beautiful world. Naturally, it is also a way to buy Peet's beans and cook them yourself (if you are in the United States). I won't miss to make my own comparisons, but I haven't cooked the "right" experience at Peet's yet.