Yunnan Aiwei Group will build China's first rainforest ecological coffee farm

Engaged in the coffee industry for nearly 30 years, after Aidan Group successfully brought Yunnan coffee into the international coffee market, in order to further improve the quality of Yunnan coffee, enhance the influence of Yunnan coffee in the international and domestic coffee market, and build a national brand of Chinese coffee, Aiyi Group will rely on the green resource advantages of Yunnan Pu'er and plan to invest 600 million yuan in the construction of Aili Manor project on the basis of the established green circular economy chain. After the completion of the manor, it will become the first rainforest ecological coffee farm in China, which integrates coffee agriculture, industry, tourism and coffee culture industry. The estate is expected to be completed in December 2016 with an annual operating income of 1.5 billion yuan.

Aiyi Manor: the first Rainforest Ecological Coffee Manor in China

The Aili Manor project is located in Manzhongtian, Bengnong Village, Yixiang Town, Simao District, Pu'er City. Manzhongtian has an average elevation of 1500 meters, next to Manlaojiang River, with several geothermal hot springs with an average temperature of 10-22 degrees and annual rainfall of 1500-1800MM. It has a unique ecological environment and short average sunshine time, which is conducive to coffee growth. Mannongtian Rain Forest Cafe is here. JeremyWakeford, an international coffee cup tasting master with 45 years of coffee tasting experience, gave the coffee here a high score of 81.5 and said, "if you put Manzhongtian Coffee in oak barrels, no one can distinguish her from Blue Mountain Coffee!"

Aiju Manor includes Aigu Coffee Manor and Aiji Livestock Manor. On the basis of the existing Manzhongtian Coffee Garden, Aigao Coffee Manor will build a new rainforest coffee demonstration base of 5000 mu. New coffee variety gene bank, roasted coffee, hanging ear coffee, coffee machine, coffee beverage production workshop, warehouse, coffee product research and development center, coffee culture museum, coffee experience hall, Chillout Resort, focusing on the construction of coffee brand and coffee manor culture. On the basis of the current Manzhongtian Ranch, Aiyi Animal Farm will build racing tracks, racecourse, grass-skiing pastures, scenic roads (Taiwan), campgrounds, golf driving ranges, Chillout Resort, focusing on the beef brand of Aiji Manor and the manor culture of tourism.

"pushing open the door of the manor is like going to another world and experiencing a new way of life. There are no bikes in the manor, and everyone rides or walks on foot. The Coffee Museum will be built in the place with the best view, and no matter which direction the window is opened, you can see grass-grazing cows and mountains of coffee. The coffee processing plant in the manor can make

Every visitor can watch the whole process of making coffee, and can also make coffee himself in the experience workshop. " Liu Minghui, chairman of Yunnan Aiju Group, described the Aidan Manor built with the award.

"when I came to Aidan Manor, there were beef cattle raised in the original ecology on the upper reaches of the green slopes; 33 fine coffee varieties introduced from Costa Rica, Jamaica, Panama and other countries were cultivated in the gene bank of the world coffee varieties of Aidan Manor. It is responsible for the introduction of all kinds of high-quality overseas seedlings and the promotion and planting in Chinese coffee gardens, of which 4 varieties have been successfully planted on trial. In the golden autumn and October, the coffee is ripe, and the coffee of the ten thousand mu Manaka rainforest coffee demonstration base is red all over the mountain. The coffee farmers in the manor are busy picking coffee, and the workers in the coffee factory are busy with coffee peeling and degumming, drying, closing, and purchasing. "

This is not Xanadu, it is the scene after scene in the Aiyi Manor that is already under construction.

Developing the Green Model of the whole Industry chain to promote the Leap of Coffee quality in Yunnan

Coffee has been planted in Yunnan for a hundred years since French missionaries brought coffee to Yunnan in 1892. In 1985, it entered the stage of commercial cultivation, but the scale was very limited. In 1995, the Yunnan provincial government formally put coffee cultivation into the "18 biological projects", and coffee cultivation developed rapidly. In 1998, the opinions of the people's Government of Yunnan Province on speeding up the development of coffee industry was issued, and the coffee industry finally ushered in the opportunity for development. however, due to the limited level of technology, Yunnan coffee has been in the stage of raw material supply for many years. Yunnan small-grain coffee is famous, but most of the profits are taken away by foreign coffee giants, and some even become "cash machines" of instant coffee. With the introduction of the Yunnan Coffee Industry Development Plan (2010-2020) in 2011, the coffee planting area has grown by leaps and bounds and has become the raw material highland grabbed by coffee giants. In 2012, Yunnan coffee planting area was 1.34 million mu and the output was 82000 tons. However, behind Yunnan's coffee acreage and output accounting for 99% of the country's total, Yunnan coffee has no famous independent brand.

In February 2012, Aixing Group and Starbucks, which has been in the international coffee market for more than a decade, set up a joint venture in Yunnan, committed to improving the planting level and quality of Yunnan coffee and bringing the best Yunnan coffee to the world. It also brings the independent national brand of Aiyi Coffee to consumers. This is an important milestone in the history of coffee development in China and Yunnan. Yunnan coffee, an agricultural industry with plateau characteristics, began to receive global attention.

In fact, as early as more than a decade ago, when Liu Minghui, founder of Aiyi Group, brought Yunnan coffee to the international coffee market, he began to build an area of 30,000 mu of evergreen pastures and coffee gardens in the four seasons in the green sea of Pu'er Man, which is rich in green resources, mainly for coffee cultivation, sightseeing pastures, and beef cattle farming. And on this basis, it has formed a green and circular economy of "reduction, reuse and recycling" with coffee, animal husbandry and catering industries as the core.

The cow dung and waste from the pasture and fattening farm in Manzhongtian are treated with biogas, which produces biogas and biogas residue to provide sufficient organic fertilizer for the coffee base, while biogas provides gas and lighting for the personnel in the factory area. after fermentation, the coffee peel is applied to the coffee field to make organic fertilizer, and the bean shell becomes roughage for beef cattle after processing. The organic beef produced is sold in Aigou catering chain, forming the whole industry chain of Aiji catering "from pasture to table"; the produced organic coffee is sold in the national coffee market, Aiju coffee experience store and Aiyi catering chain, forming the whole industry chain of Aiji coffee from "from seed to cup".

The green development model is in line with the world development trend of the green circular economy.

"as businessmen, we should not destroy the ecology for the sake of pursuing high-level interests. Instead, we should fulfill our corporate obligations and social responsibilities, and actively protect the ecology and green. Throughout the world, the pursuit of green ecology has been regarded as a way of life. " Liu Minghui, chairman of Aiyi Group, said.

The green circular development model that has been practiced, up to now, on the basis of which the first rainforest ecological coffee farm in China is being built, and then to the establishment of the whole coffee industry chain from planting, initial processing, intensive processing and marketing, introducing excellent foreign coffee varieties, changing Yunnan coffee varieties and improving Yunnan coffee quality, Aiyi Group is using practical actions to help Yunnan coffee industry leap from quantitative change to qualitative change.

"bring constant quality Yunnan boutique coffee to the world, so that Chinese people love to drink Yunnan coffee." This is not only the vision of Aixing Group, but also the constant dream of Liu Minghui, chairman of Aixing Group, who has been engaged in the coffee industry for 27 years.

About the Aichi Group:

Yunnan Aiyi Group was established in Pu'er, the coffee capital of China in 2006, involving three major industries: coffee, catering and animal husbandry. It is composed of Yunnan Aichang Agriculture and Animal Husbandry (Group) Co., Ltd., Xishuangbanna Lanshan Coffee planting Co., Ltd., Ai'er Manor Coffee (Pu'er) Co., Ltd., Pu'er Sang Wright Coffee Co., Ltd., Starbucks Aiyi Coffee (Yunnan) Co., Ltd., Lancang Aier Animal Husbandry Co., Ltd., Ninger Aichang Coffee Co., Ltd., and Aili Mountain Restaurant chain.

Aiyi Group is the only partner of Starbucks in the Asia-Pacific region, a national key leading enterprise in agricultural industrialization, an advanced leading enterprise in promoting the industrialization of agriculture with Yunnan plateau characteristics, the first national top ten model enterprises for agriculture, rural areas and farmers in CCTV, and won the nomination Award of Yunnan Provincial Governor Award in 2010. The group's brands Aiguo Manor Coffee and Aishi Beef have all passed organic certification.