Starbucks only has coffee? It's actually a technology company!

Do you know that Starbucks is a coffee that brings together literary and artistic young people? Certainly. Starbucks is a cafe and the world's most awesome chain of cafes. Many people have now developed another name for it: Starbucks Art Photo Studio. Whose moments don't have many pictures of holding coffee cups at Starbucks! However, this is not high-end enough, his most powerful identity is that he is actually a technology company.

In recent years, many traditional industrial models with great advantages have been challenged in the rapid development of science and technology and the Internet in the last century, and digital transformation is imminent. It is from this idea that Starbucks strives to turn the traditional retail industry into a modern "technology model" company.

Starbucks announced the launch of Starbucks Digital Network (Starbucks Digital Network) in its stores in North America. Through the free Wi-Fi network, customers can read the Wall Street Journal (blog, Weibo), the New York Times, USA Today, the Economist and other paid content, and watch ESPN games through the free NickJr network. Children's programs and Snag Films documentaries. Starbucks went on to work with Yahoo to link to a variety of free e-books, news, music and movies on the welcome home page of its digital network, while partnering with Apple so that customers can enjoy free music downloads on iTunes that are only available to Starbucks digital networks.

Coffee goes better with music on rainy days and non-rainy days. Coffee and music have always been inseparable friends, and Starbucks certainly knows that. Starbucks has previously sold jazz CD and artist selections in the store. Starbucks has also changed the way they provide music in the Internet era, recently becoming a long-term partner with online music subscription service Spotify.

You can feel the technology style of Starbucks not only in the store, but also on the street and at home. All this is done through their official App. For example, in our commonly used ride-hailing software, Starbucks has added Uber ride-hailing service to its official App. After users choose Uber ride-hailing service on Starbucks official App, the system will jump to the Uber app and start to call a car.

In addition, you can start placing an order on your way to Starbucks, and the system will estimate your arrival time according to your distance, and you can just get your meal when you enter the store. (for the time being, it is only the treatment of Starbucks in the United States.) it also cooperates with express companies online. After the mobile phone places an order, the courier will deliver it to you.