Sell a way of life to drink English afternoon tea at Burberry Cafe and approach the fashion world

This coffee restaurant, located in the flagship store, continues the same decorative style as the store, with black lantern chandeliers with black and white marble floors and dark tables and chairs, with a strong British style against a large area of lighting windows. In the past, if you went to the flagship store at 121 Regent Street in London, you might just look or buy. Now, Burberry wants you to stay longer. Here, Burberry will offer round-the-clock British cuisine, from breakfast to dinner, from French fries, raw oysters, Sutton Hoo chicken salad, lobster and scrambled eggs with pickled salmon.

It is nothing new for luxury brands to enter the catering industry.

After experiments by Gucci, Armani and Roberto Cavalli, Burberry opened its first coffee shop in London and named the cafe "Thomas's" after its founder, Thomas Burberry.

When we were reporting on the opening of Ralph Lauren restaurants, we found that the restaurant industry trend report released by New York food consulting firm Baum + Whiteman said that going to restaurants in fashion brand stores in 2015 would also be a new trend.

Of course, whether it's Ralph Lauren or Burberry, you can't really think they want to make a difference in the catering industry. for these fashion brands, they just want to sell a way of life, a delicate and elegant cultural spread in their spare time.

This coffee restaurant, located in the flagship store, continues the same decorative style as the store, with black lantern chandeliers with black and white marble floors and dark tables and chairs, with a strong British style against a large area of lighting windows.

In the past, if you went to the flagship store at 121 Regent Street in London, you might just look or buy. Now, Burberry wants you to stay longer. Here, Burberry will offer round-the-clock British cuisine, from breakfast to dinner, from French fries, raw oysters, Sutton Hoo chicken salad, lobster and scrambled eggs with pickled salmon. Of course, if you are tired of shopping, the classic English afternoon tea and champagne are also waiting for you, and it is the London boutique tea shop Lalani & Co that provides the tea menu. You know, drinking tea is a fastidious thing in the UK, and Burberry naturally does not miss this important part to please customers.

Unveiled with the cafe is a luxurious gift room. When sharing the joy of food, Burberry also allows customers to choose elegant stationery, travel goods or home furnishings, and can choose different custom designs such as embroidery or leather embossing as a souvenir or as a gift to relatives and friends.

"We want customers to come here to enjoy the leisure atmosphere that Burberry creates for them in a more relaxed and casual way," said CEO Christopher Bailey, a Burberry group.

Source: China Fashion Brand Network