Coffee roasting industry analysis Traditional retail cake shop opened to sell freshly brewed coffee roasting + coffee became an industry

In recent years, some interesting changes are taking place in Chinese mainland's traditional retail cake stores. More and more people buy freshly baked bread, desserts or custom cakes with a cup of freshly brewed coffee, drink or ice cream. Many bakery are equipped with coffee machines, beverage machines and ice cream machines. Some large bakery chains also offer in-store seats, or open-air tables and chairs that are common in French streets and western shopping malls. And began to offer the same take-away drinks as cafes, including coffee, smoothies, milkshakes, vitamin juice or vegetable juice, and so on. The price is also close to that of drinks in coffee shops. According to an interview with cafe é Culture, an independent bakery owner in a first-tier city said: "most of the income earned from bread is used to pay labor fees and rent. Most of the profits come from drinks. Ice drinks sell well in summer and hot drinks in winter. " The income composition of this kind of bread and coffee shop is completely different from that of the fast-growing coffee and catering industry. In coffee shops, most of the income from coffee drinks is used to pay for labor costs and rent, while the source of profit is food and other drinks, which is the opposite of bread coffee shops. Chinese mainland's traditional retail cake shop spontaneous or semi-spontaneous emergence of this "light food" and compound business model has increasingly become an obvious industry new business type. The cross-border integration of baking and related coffee, beverages, light foods and leisure meals is becoming more and more significant.

As the largest exhibition of baking products and related services in the Asia-Pacific region, China International Baking Exhibition (Bakery China, May 11-14, 2016, Shanghai New International Expo Center, www.bakerychina.com), co-sponsored by China Bakery Sugar products Industry Association and Beijing Beckery Convention and Exhibition Service Co., Ltd., is also witnessing and leading the new trend in this industry. Since 2010, more and more coffee, beverages, light foods and other related enterprises have participated in the Bakery China industry platform. In 2015, Bakery China launched the "Coffee Exhibition area", with a scale of 5000 square meters, covering coffee powder beans, coffee powder, instant coffee, coffee utensils, coffee machines, roasters, coffee shops and other coffee-related industrial chain products, which has been widely concerned by many coffee-related enterprises and employees. In 2016, the "coffee exhibition area" was further developed, adding "drinks, ice cream, pizza and other snack foods" and other related content. The "coffee, beverage and high-end food exhibition area" has a size of more than 10000 square meters, an increase of 100 percent over the previous year; the influence and number of participating enterprises have increased significantly. In 2016, the "Coffee, Beverage and High-end Food Exhibition area" filled the entire N5 exhibition hall of the Shanghai New International Expo Center. In addition to the production and trading enterprises of well-known coffee-related products, such as Lavazza, Wang Li, Xiangji, Jin Milan, Shengtang, Dazheng, Shield, Jinlok, Oben, Bensh, and Heqin, which participated in the exhibition last year, international brands such as Nestl é and Westrock Coffee have also been welcomed this year. Other well-known enterprises participating in this exhibition are beverage raw materials and equipment enterprises such as fresh, Jiahe and Ganjie, ice cream products, raw materials and equipment enterprises such as Michaelang, Ashley, Fabry and Kangpaike, and light food raw materials and equipment enterprises such as pizza and spaghetti such as Lehui. In the "Coffee, Beverage and High-end Food Exhibition area", the organizers also partnered with Suzhou Wangsen Education Consulting Co., Ltd., a well-known training school for the baking and coffee industry, to co-host the second MBA Coffee pull Art Competition in 2016. Through the mutual cooperation of industry exhibition platform, training school platform, industry media platform and other comprehensive industry platforms, the competition will select a group of excellent baristas to provide high-skilled and high-level talents for the integrated development of China's baking and coffee industry.