From 2012 to 2016, the development of the coffee industry ranked the top five coffee in the world as coffee consumption in China.

From 2012 to 2016, the coffee consumption market entered a period of rapid development. Coffee consumption in Chinese cities, the average annual coffee consumption per person is 4 cups, even in big cities such as Beijing and Shanghai, the annual consumption per person is only 20 cups. In Japan and Britain, each person drinks an average of one cup of coffee a day. Japan and Britain are both world-famous tea culture countries, which have developed into a huge coffee market. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of coffee professional places is growing at a rate of about 25% every year. Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has come, meaning that there are more opportunities and greater profit return space. This undoubtedly brings new development opportunities to many people of insight who plan to open a coffee shop full of emotion, romance and warmth. At present, the annual sales of coffee in China is only 70 billion yuan, with a shortfall of as much as 930 billion yuan. Therefore, the potential of the industry is unlimited. In 2010, Yunnan Province, which accounts for more than 90% of China's coffee planting area, faced a large area of coffee disaster and no harvest due to the worst drought in a century. The severe drought has dealt a heavy blow to China's coffee industry and will continue to affect annual output in the next three years. Coffee cultivation in China is mainly carried out in Yunnan, Hainan, Guangxi and other places, the national coffee planting area is about 490000 mu, Yunnan has planted more than 480000 mu. The small-grain coffee cultivated by Yunnan's unique geographical environment and climatic conditions is famous at home and abroad for its strong but not bitter, fragrant but not strong, well-proportioned small noodles and fruity flavor.

At present, coffee beans in Yunnan have been supplied to the world's five largest coffee giants-Nestle, Maxwell, Kraft Foods in the United States, Newman in Germany and Ikam in Denmark. In recent years, China's coffee consumption has maintained an annual growth rate of more than 30%, while the world coffee consumption growth rate is only 6%. Yunnan's 12th five-year Plan proposes to increase the planting area of coffee to 1 million mu, put into production area of 800000 mu, and produce more than 100000 tons. China will become a strong competitor for coffee exporters in the world. At present, the annual output of coffee in the world is about 7 million tons, while the output of coffee beans in China is only about 40, 000 tons. Only in terms of production, the number of small beans in Yunnan can not influence the price change of coffee beans in the international market. Moreover, most of China's domestic coffee consumption depends on imports, which account for 90% of the entire coffee consumption market. In the first half of 2012, due to capital and other reasons, wholly foreign-owned enterprises have seized 60% of the market share of coffee acquisition in Xiyuan region, putting great pressure on Vietnamese local coffee enterprises. In the long run, it is also faced with the risk of foreign enterprises controlling the acquisition of coffee raw materials in Vietnam. South Korea imports an average of 2000 tons of coffee from Yunnan every year, making it the largest exporter of coffee from Yunnan. Yunnan Province has an area of more than 800,000 mu of coffee, with an annual output of more than 60,000 tons, accounting for 98 percent of the country's total. The products are sold in 31 countries and regions, including the United States, South Korea, Southeast Asia, and so on. South Korea has become the largest exporter of Yunnan coffee because of its market and tariff advantages. Yunnan coffee is affected by unique geographical environment and climatic factors, and the small-grain coffee produced is very popular in the market. In 2011, the export volume has exceeded 100 million US dollars, becoming another important export product of Yunnan Province after tobacco, vegetables and wild bacteria. At present, Yunnan has included the coffee industry as a key characteristic industry. It is estimated that by 2020, the planting area of coffee will reach 1.5 million mu, the annual output of coffee will reach 200000 tons, the total output value will be more than 34 billion yuan, and the foreign exchange earned from exports will be over 10 billion US dollars.

This research and consultation report is led by Zhongyan Puhua Consulting Company, on the basis of a large number of thorough market research. Mainly based on the National Bureau of Statistics, the General Administration of Customs, the Ministry of Commerce, the National Business Information Center, the China Beverage Industry Association, the China Economic Prosperity Monitoring Center, the China Industry Research Network, the basic information of relevant newspapers and magazines at home and abroad, as well as a large number of materials published and provided by beverage professional research units, the market development of international coffee industry and the market situation of coffee industry in China were analyzed. The development situation of coffee market, the development trend and strategy of coffee industry were discussed. The report also makes a careful judgment on the future development trend of coffee according to the development trajectory of the industry, and looks for new investment bright spots for investors. This report clarifies the investment environment of the industry, points out the investment direction, and puts forward the investment mode, which is for coffee production enterprises and sales units to accurately understand the current development trends of China's coffee industry and grasp the current situation and trend of the coffee industry. one of the important decision-making bases for formulating market strategies, which has important decision-making reference value.