Café
Latest articles, industry insights and brewing guides
How to Design a Coffee Shop Entrance That Draws People In
Learn where to place your café door, how to make it inviting, and what factors really affect customer entry. Key tips for small and large shops.
How Cafe Atmosphere Shapes Your Coffee Experience
Find out how cafe ambiance, customer expectations, and design influence your coffee drinking choices—and what owners do to get it right.
How a Pay-What-You-Want Café in China Stays Profitable
This self-priced café in Changzhou breaks the rules—but still turns a profit. Here’s how customers decide what to pay and why it works.
How to Make a Coffee Cheesecake with Oreo Crust
A rich coffee-flavored cheesecake with Oreo crust and chocolate ganache topping—made with instant coffee, cream cheese, and just 6 steps.
How Specialty Cafés and Home Brewing Took Root in China
Discover how Fuzhou’s 'Micro Roast Coffee Factory' brought affordable specialty coffee to the masses and why home brewing costs under ¥4 per cup.
10 Steps to Open a Specialty Coffee Shop
From location to licensing, equipment, and suppliers — here’s your step-by-step checklist to open a successful coffee shop.
How to Start a Coffee Shop in China: Business Plan & Model
A detailed startup guide for opening a specialty coffee shop in China, covering market trends, competition, marketing strategies, and sample budgets.
How to Plan and Open a Specialty Coffee Shop
A step-by-step guide to launching your coffee shop, covering planning, equipment, bean selection, and common startup mistakes.
How to Manage a Coffee Shop: The Full Operations Flowchart
Learn the full process of running a specialty coffee shop, from setup to daily operations, with key steps and best practices.
How a 40-Square-Meter Mini Coffee Shop Attracts Students in Guangzhou
A 40-sq-m Guangzhou coffee shop thrives with smart location, student-focused design, and targeted marketing—here’s how it works.
How a Shanghai Bookstore Built a Coffee Culture That Works
A Shanghai bookstore stays open late, stocks fewer titles, and serves coffee to draw crowds — and it’s working. Here’s how.
Do You Really Want to Open a Café?
Most people who dream of opening a café aren't ready for the reality. Here’s why the fantasy often fades fast.
How This Entrepreneur Launched 12 Paris Coffee Shops by Van
From 2005 to 2012, a mobile coffee venture grew to 12 locations across Paris and nearby cities, including airports and malls.
How China’s Coffee Industry Is Shifting to Roast Sales
Learn how Yunnan’s coffee producers are moving beyond raw beans to roast their own beans, creating brands and finding new profits.
How Starbucks Became a People Business, Not Just a Brand
Starbucks' global success stems from prioritizing people over marketing—here’s how Howard Schultz turned a Seattle coffee bean shop into a cultural phenomenon.
How a Houston Café Built a Local Following via Twitter
A Houston coffee shop grew local business and customer loyalty by engaging directly with followers on Twitter, pioneering tweetups and to-go orders.
How a Small Jinan Coffee Shop Built Its Brand from Campus to Cafés
A 2003 marketing plan for Jinan’s Blue Night Coffee reveals how a small shop used student engagement, environment upgrades, and product focus to attract both campus and office workers.
How to Market a Niche Coffee Shop in Nanning
A breakdown of on-the-ground challenges and targeted solutions for a lesser-known coffee shop in Nanning, including positioning, service upgrades, and visibility tactics.
How Specialty Cafés Build Brands Beyond Coffee
Explore how global coffee brands like Starbucks and niche players market culture, not just caffeine—with data on store growth, music sales, and cross-industry ventures.
How England’s First Coffeehouse Started in 1650
England’s first coffeehouse opened in 1650 near a university, followed by ‘Roger’s Coffeehouse’ in London two years later. Here’s how it became the model for modern coffee culture.