bring it into the ditch Learn more about bring it into the ditch
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Starbucks'"bad positioning" brings coffee shops across the country into the ditch.
When the domestic coffee shop is still committed to creating Starbucks-style third space, Starbucks in the development positioning has quietly changed. Faced with the embarrassing situation that the coffee market is growing and stores are difficult to maintain, coffee brands may need to calm down and think about who they really are. Starbucks crowd positioning: saying one thing and doing another Starbucks in the late 1980s
2015-03-17 Buck bad positioning the whole country coffee shop into the ditch -
Starbucks'"bad" position: bringing coffee shops across the country into the ditch
Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they
2016-09-06 Buck location national coffee shop bring it into the ditch -
Put your coffee shop in the ditch, not only Starbucks, but also consumers
Data surveys are no longer reliable, and most of the time, consumers themselves don't know what they want! So put your cafe in the gutter, not just Starbucks, but consumers. One, the friend's answer two days ago, a distant friend excitedly ran to coffee business. The idea is clear: use 80+ premium beans better than Starbucks to make coffee better than Starbucks, and the price is still
2017-05-11 Yours cafe trench not only buck but also consumers according to the survey no longer -
Brief introduction of Coffee planting History and planting Technology
In China, according to historical records, coffee trees were planted in Taiwan for the first time in 1884, and coffee cultivation in mainland China began in Yunnan. In 1902, a French missionary named Tian introduced seeds from Yingong, Binchuan County, Yunnan Province. it was successfully planted in a place called Zhu Kula, a tributary of the Jinsha River. The commercial cultivation of coffee in Yunnan began in 1985.
2014-07-09 Coffee cultivation coffee history coffee planting technology -
Brief introduction of Coffee planting History and planting Technology
In China, according to historical records, coffee trees were planted in Taiwan for the first time in 1884, and coffee cultivation in mainland China began in Yunnan. In 1902, a French missionary named Tian introduced seeds from Yingong, Binchuan County, Yunnan Province. it was successfully planted in a place called Zhu Kula, a tributary of the Jinsha River. The commercial cultivation of coffee in Yunnan began in 1985.
2015-10-07 Coffee planting History Technology introduction China Historical data Records 1884 -
A brief introduction to Coffee planting History and planting techniques
According to historical records, coffee trees were first planted in Taiwan in 1884, and coffee cultivation in mainland China began in Yunnan. In 1902, a French missionary named Tian introduced seeds from Yinggong County in Binchuan County, Yunnan Province. it was successfully planted in a place called Zhu Kula, which is located on the bank of the Yushan River, a tributary of the Jinsha River. The commercial cultivation of coffee in Yunnan began in 1985, but its development is slow.
2015-02-25 Coffee Common sense planting History Technology introduction Historical data Records 1884 -
Introduction to the characteristics of Nyamasheke Nimashek Coffee from Rwanda Coffee producing area
Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) Product name: Rwanda Coffee (medium roasting) production area: Nyamasheke altitude: 1500-1800 m Grade: boutique beans: Bourbon Annual rainfall: 1600mm Annual average temperature: 22 degrees Celsius handling method: washing flavor: honey, milk chocolate, orange
2018-10-18 Rwanda coffee producing areas Nyamasheke Nima Shek characteristics -
Taste treatment of Tippi Katim Coffee beans A brief introduction to the Grinding scale Manor
About catimor: Katim is not of pure Arabica ancestry, it is a hybrid of Timor (belonging to Robusta) and caturra (a variety of Bobang), so catimor has 25% Robusta pedigree, and its Robusta pedigree also determines its taste defect: the aroma is not enough.
2017-01-11 Tin Kaka Tim coffee beans taste treatment grinding scale manor introduction -
Description of taste and flavor of sunburn Katim coffee beans in Yunnan
Description of taste and flavor of sunburn Katim coffee beans in Yunnan Province in July 1998, the covered coffee base of Ning'er County Coffee Company planted 50 mu with no shade environment, medium management level and low fertilization level. but the soil fertility is high. Since 2000, the average yield per mu was 285 kg in 2001, 285 kg in 2001, 340 kg in 2003, and 2004 in 2003.
2016-11-01 Sun South Carolina Tim coffee beans taste characteristics flavor description introduction -
Flavor characteristics of Nyamasheke Nanshike / Nimashek Coffee planting in Rwanda Coffee production area
For more information on coffee beans, please follow the coffee workshop (Wechat official account cafe_style) Nyamasheke round bean Nima Shek (Nyamasheke) is a province in western Rwanda near the famous Lake Kivu (Lake Kivu). It is famous for its rich, complex and sweet coffee. Raw bean merchant Nordic Approach is in
2018-07-21 Rwanda Coffee producing areas Nyamasheke Nansi Nima Shek -
Why do more and more people like to make coffee by hand? what are the advantages of making coffee by hand?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) a cup of hand-brewed coffee with perfect aroma and flavor, not only contributed by the variety and roasting characteristics of beans, but also need to match with the right brewing skills in order to help the wonderful taste of coffee beans to the full. There are quite a lot of ways to make coffee and match it with pots.
2019-01-03 Why like hand brew coffee more and more what advantage -
Description of flavor and taste of Ethiopian Harald coffee beans? How to rush Ethiopian mocha by hand
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Ethiopia Harald coffee bean flavor and taste description? How to make Ethiopian mocha Haral coffee by hand? After panning, the Harrar raw beans have a faint floral flavor. The producing area of Hrrar is located in Har in eastern Ethiopia.
2018-08-13 Ethiopia Harald Rahl coffee beans flavor taste description how hand -
Description of Grinding scale Flavor of Katim Coffee beans Variety introduction of Manor treatment
In the suitable forest land, the annual average temperature is 1921 ℃, the accumulated temperature of 10 ℃ is more than 6800 ℃, the coldest monthly average temperature is 11.5 ℃, the absolute lowest temperature is above 1 ℃, the coldest monthly average temperature is 11.5 ℃, the monthly mean temperature of 13 ℃ is more than two months, the extremely lowest general year is above 0 ℃, and some years appear-1 ℃ or short-2 ℃. Below 1200m above sea level, annual rainfall 1
2016-11-21 Tim coffee beans grinding scale flavor description manor treatment variety introduction -
Introduction to the characteristics of Katim Coffee varieties treated by Flavor and Taste Grinding degree in Yunnan Province, China
Katim coffee bean is a variety with high and stable yield. The results of trial planting in different ecological areas show that as long as it is planted in accordance with high-yield cultivation techniques, a higher yield will be obtained, with an average yield of more than 150 kg per mu and a small area of more than 400 kg. 1. The state-run Lujiang Farm in Baoshan City planted 12.6 mu in March 1991. The land has no shade and is irrigated once in the dry season.
2016-10-20 China South Carolina Tim Coffee Flavor Taste Grinding processing varieties characteristics -
Description of Coffee Flavor of Katim Coffee in Yunnan Province, China
The method of describing the flavor of boutique coffee beans in Katim, Yunnan, China introduces the selection of suitable forest land with an annual average temperature of 19-21 ℃ years, the accumulated temperature of 10 ℃ per year is more than 6800 ℃, the coldest monthly average temperature is 11.5 ℃, the absolute lowest temperature is above 1 ℃, the coldest monthly average temperature is 11.5 ℃, the monthly average temperature of 13 ℃ is more than two months, the extremely lowest general year is above 0 ℃, and some years appear-1 ℃.
2016-10-21 China South Carolina Tim Coffee Flavor description treatment Grinding characteristics varieties -
Sharing the experience of hand brewing coffee maker which brand is good? how to use the hand coffee pot?
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) Coffee brewing pot there are quite a variety of different utensils have different functions and design concepts, such as simple, convenient and easy to operate filter pot; American trickling coffee machine can best meet the immediate taste needs of office workers and families. And coffee utensils were invented.
2018-06-01 Hand flushing experience sharing coffee maker which brand how use -
Hand coffee hand brews the spout of the pot long and small, not just for modeling, but for science.
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) hand brewing is one of the most important way to make coffee, each product design has its own unique ingenuity and personality, so hand brewer brands have their own supporters. A cup of coffee with perfect aroma and flavor is not only determined by the variety and baking characteristics of beans.
2018-05-21 Hand brewing coffee spout long mouth just styling but science -
Coffee knowledge of Kenyan Coffee producing area: comparison between Water washing and complete washing
Professional coffee knowledge exchange more coffee bean information please pay attention to the coffee workshop (Wechat official account cafe_style) complete washing (Washed): the use of washing and fermentation methods to remove the skin, pulp and mucous membrane, the use of water washing on the farm must build a wash pool, and can introduce a continuous supply of live water. When dealing with it, the beans that are mellow are put into the pool and passed back and forth.
2018-12-06 Kenya coffee origin knowledge washing completely different contrast professional -
Flavor description of Katim Coffee beans introduction to the varieties of manor treatment
Coffee is a long-term economic crop, woodland reclamation must be long-term planning, good planning, before reclamation must do a good job of road, shed, fertilizer pool design. When the woodland is reclaimed, shade trees should be selected so that the coffee woodland after planting has 3040% shade, and then adjusted to 2030%. The planning and reclamation of horizontal terraces must be done well in the planning and design, which is the primary work of soil and water conservation.
2016-11-16 Tim coffee beans flavor description taste manor treatment variety introduction coffee -
Katim Coffee Bean Flavor description introduction to the manor of the region where the varieties are produced
Katim Coffee Bean Flavor description Variety production area treatment Manor introduces the field management measures suitable for the management of general small-grain coffee. Propagation method: adopt seed propagation, select 5-year-old fine mother tree, harvest fully mature, fruit shape is normal, full, size is basically the same, with two-seed fruit as seed, using sand bed to promote germination, plastic bag seedling. Selection of suitable forest land
2016-11-21 Tim coffee beans flavor description taste variety region treatment manor introduction