Let coffee accompany you with Korean coffee culture.

Some people say that Koreans have a gift for learning what is like and have the ability to accept all rivers and learn from their strong points to make up for their weaknesses in Western culture. Coffee is a good example. South Korea does not produce a grain of coffee, but it ranks among the top coffee consumers in the world. Walking on the streets of Seoul, you will be surprised why the city has so many cafes, exquisite and beautiful, with people coming and going.

Europeans make cafes a vibrant public space, thinking about the hustle and bustle of the times made by those cafes on the banks of the Seine in Paris; American coffee, represented by Starbucks, rides on the fast train of globalization to the world, especially China, popularizing consumerism and an international way of life. Korean coffee brands, represented by Caffebene, take advantage of the popularity of Korean TV dramas and other popular elements in Asia to bring this stream of coffee "Korean Wave" to China. When it opened its flagship store at the Kaitai Building in Beijing, it attracted many fans of South Korean TV dramas. The shop has a Loft-style two-story structure, the clerk is kind and polite, and the warm sun shines on solid wood tables and chairs and tall green plants, making it even more vibrant.

Young Chinese customers are particularly surprised at this cafe, which is almost a reappearance of South Korean TV dramas. The spacious and quiet storefront continues the coffee culture of the "third space" and becomes an ideal place for dating, rest and conversation. Compared with the deep-roasted American coffee commonly known in China, Caf-febene chooses medium-roasted coffee beans, which are more suitable for Asians, and has coffee with Asian food symbols such as matcha latte and cereal latte to choose from. Female customers' favorite cinnamon caramel bread, waffles and smoothies are also popular desserts.

The atmosphere of Caffebene is completely different from the "fast drink factory" of American coffee. There are no business people wearing Bluetooth headphones and tapping laptops, and there are few consumers who have just finished shopping in the mall and pushed in with shopping bags to buy a drink to quench their thirst, but there are many fresh and vivid faces. They would like to spend more time here, enjoy comfortable seats with soft cushions, enjoy in-store music and wireless Internet, and fully imagine romantic scenes. At the Caffebene store in Beixinqiao, there are college students who communicate with foreign friends here, as well as travelers who have just walked from Nanluogu Lane and Wudaoying Hutong.

Obviously, today's popular coffee culture makes all kinds of cafes the first choice for business white-collar workers, urban youth to negotiate and date, and even college students choose to read and review their lessons in cafes. In this respect, Caffebene is particularly inclined to the younger generation. In their marketing strategies, they also focus on the "star marketing" strategy, with the popular "Korean Wave" as the main weapon in recent years. Jang Geun-suk, who is known as the "warm man" style in South Korea, acts as a spokesman. Not long ago, when the finale of the South Korean TV series "you from the Star" was broadcast, Chinese fans of "Professor du" gathered on Caf-febene to watch the movie. It has also appeared in Cafe, need Fairy, Supper of God, first Kiss, HighKick3, Secret Garden, MayQueen, Pet Lover, Sunshine and many other South Korean dramas.

In fact, the history of cafe culture in South Korea is not long. Cafes sprang up in the 1950s to cater to the leisure and entertainment needs of American troops stationed in South Korea after the war, when they were called Korean houses or teahouses. Later, with the prevalence of popular culture, the emergence of music teahouse, movie teahouse and so on, coffee is also gradually popular. Coffee has become one of the ties between South Korea and the Western world since the 1988 Seoul Olympic Games, when the whole country tried to absorb Western culture. To this day, cafes have become a scene on the streets of South Korea.

Take Sanqingdong and Qingtan Cave in Seoul as an example, cafes are often scattered in every corner of the street, mainly in small buildings with two or three floors, interspersed with many designer shops and handmade dessert shops, and young people dressed in fashionable clothes sit in the open air and talk happily. They not only drink coffee in cafes, but also eat snacks, drink juice and listen to music.

A travel writer once wrote, "Cafe is the point of contact between people and the city street, and it is an extension line when they wander aimlessly into the alley." The coffee drunk in the shop and the words of talking to the people there are all connected with the scenery into the smell of the street and stored in memory-it feels as if they are talking to the city through a cafe. "

Old Bookworm Coffee, which has opened stores in Beijing and Chengdu, encourages people to read and talk in its stores; Soloist Coffee, located in Qianmen Hutong in Beijing, insists on making the best hand-made coffee and unswervingly popularizes coffee knowledge; Friends "Cafe, which replicates the American TV series" Friends "1: 1, insists on providing a nostalgic place for American TV fans. South Korean cafes, represented by Caffebene, bring Korean freshness and happiness.