How to make money in coffee shop, coffee shop location is appropriate?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How to choose the right location for the coffee shop? The choice of the location of the store is very important for the physical store, but it does not mean that the choice of the store in the downtown area is necessarily good and correct, and it is the most appropriate to choose a reasonable location according to your own store.

Many people believe that "location,location,location" is the key to the success of opening a coffee shop, and that as long as you open a coffee shop in a prime location, you can win with certainty. In fact, this sentence is only half true. We usually distinguish commercial areas according to grades a, b and c. For prime lots of a, the rent is either frighteningly high, or there is no market, which is why shops in prime locations usually sell high unit price products. For many gold stores in the first-tier war zone, the rent must be at least tens of thousands of yuan a month. How many cups of coffee do you have to sell a day to make the rent even?. This does not include personnel costs and equipment depreciation. In fact, as long as it is managed properly, grade b and c areas can also have the spring of coffee shops. Just a short distance away, the rent is very different.

Every penny for entrepreneurs has to be spent on the knife edge. Renting a shop on the road costs tens of thousands of yuan a month, but if it is in an alley only more than ten meters from the road, customers will not mind taking a few more steps, and the rent may vary a lot.

The area can be divided into office area, department store area, cultural and educational district, commercial district, residential area, entertainment area, traffic transfer area, etc., in-depth observation of the daily activities and the flow of people in each area, and analyze the success rate of operating coffee shops in this area.

Each location has a different way of work and rest, and the time of crowds is different, of course. If the coffee shop is in the office area, then noon from Monday to Friday is the most important business time, so you can take advantage of Sunday rest; on the other hand, if you open a store in the entertainment area or shopping area, the weekend break is obviously against money.

However, "crowds" are not always equal to "money flows". It is recommended that entrepreneurs spend at least a week observing the nature of local crowds and consumption patterns when choosing where to open a store. Centering on the scheduled location of the store, investigate how many competitors (including chain or single-store coffee shops, foam tea shops, and fast food restaurants) are within 500 meters around, and record the number of competitors who enter the store every day and their estimated turnover. At the same time, evaluate how much cake you can share or make bigger if you enter the war.

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The importance of investing in coffee shop contracts

After determining the address of the coffee shop, when negotiating the lease with the landlord, the relevant issues should be written documents:

1. In the target area of running a coffee shop, you need to investigate the approximate rent of the whole area in advance and make a good budget for your own economic prospects. In this way, in the process of negotiating the lease with the landlord, the general principle is that you can't exceed your financial affordability.

2. It is best to sign the lease contract every three years, not every year. With the development of the city, the current house price has been in a soaring trend, and the rent this year may be different from that of the coming year. If there is a contract, the landlord will not be able to charge additional rent during the contract period.

3. On the question of the ownership of responsibility, as the saying goes: people have misfortune and good fortune. If the storefront cannot operate normally due to natural disasters, man-made disasters and other non-self-responsibility, it must be attached to the lease contract when the rent is calculated after the storefront is renovated. Although no one is willing to face this, but as an entrepreneur, we should think carefully and make full mental preparation in the early stage.

At present, it seems that the good business of coffee franchisees inevitably requires you to adhere to the analysis of the market and summarize the experience, and analyzing the above content will create stable wealth for you, so innovation is also the guarantee of good business. the success of coffee franchisees is directly related to the scientific policies of the operators, and only with good policies can they develop stably!