Boutique coffee packaging design | there are so many types of beans, how to tell the story of coffee?

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Whether it is filled with beans or powder, the core of coffee packaging revolves around professional concepts such as origin and flavor. For consumers who are not very knowledgeable, packaging that can simplify the information and show it more vividly is more likely to stimulate the desire to buy.

The unconventional coffee packaging we introduced earlier is a pretty bold attempt, and this week's theme is ideas that want to find a different way to let you know what you're drinking.

EOS by Noem9 Studio

How to show the flavor of coffee in the simplest way? Spanish Noem9 Studio chose coffee stains that are considered troublesome, showing the three flavors of the concept brand EOS from light to full-bodied in an intuitive way, concise and ingenious.

Coffinger by Jaeyong Lee

Stirring is inevitable in making coffee. What should I do if I don't have a stirring tool? Designer Jaeyong Lee brought a package of instant coffee called Coffinger, which is special in the space reserved for the fingers at the end, and the farmer's fingers are printed on the packaging accordingly.

After the coffee powder is poured out by tearing open the package from the top, turn the package along your finger, and the clean side of the inside becomes a coffee spoon, and you no longer have to worry about the powder not being poured clean.

Jacu Coffee Roastery by Kind

Founded in 2011, Jacu Coffee Roastery is a caf é specializing in South American coffee (Jacu Bird Coffee) in Oslo, Norway, with Kind responsible for image design. In order to highlight the characteristics of coffee, the logo that appears on various items is presented in bold fonts similar to coffee beans and birds.

The coffee bean packaging and bags purchased on the spot in the store are all in the form of Kraft paper with printmaking, and the beautiful wax seal has a finishing effect!

Rio Coffee by Voice Design

Rio Coffee comes from Australia, and beans from various producing areas are a big sign of it. In order to highlight the characteristics of the country of origin, Voice Design, who is in charge of packaging design, commissioned the American artist Nate Williams to draw four groups of brightly colored illustrations.

Williams's unique painting style gives the packaging a strong sense of existence, vividly showing the local customs and customs, while the background story of the coffee is arranged on the other side of the box, and the typesetting looks quite concise and interesting.

OZO Coffee by Good Apples

If a coffee brand has more than 30 combinations, it is not easy to distinguish them clearly. Good Apples's idea for OZO, an American coffee company, is interesting: designers have not only created more than 50 distinctive hieroglyphs, but also set up corresponding typesetting rules.

With the help of this system, customers have also popularized the background information of each type of coffee in the selection process. Because there are a lot of combinations, designers finally divide them into three categories according to their taste, corresponding to blue, green and red, making the packaging more lively.

Kokomo Coffee by AKU

Estonian coffee brand Kokomo was founded in 2015, and AKU Studio and British illustrator Ryan Chapman jointly completed the packaging of these roasted coffee beans from Africa.

The concise information label and the baking date marked by postmark give people the feeling of receiving international parcels, and at the top are cartoon stamps drawn by Chapman for different places of origin.