Yunnan small coffee to create a Chinese version of Nestle Yunnan small coffee has no instant coffee

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Coffee is a beverage second only to water and second only to oil in global trading volume. with the sustained and rapid development of the economy, the sales of Chinese mainland coffee are also on the rise. most of the coffee in the mainland is grown in Yunnan Province. Coffee production accounts for about 84% of the total domestic coffee production. Yunnan has become the representative of Chinese coffee. "Hougu Coffee" in Dehong Prefecture, Yunnan Province, is the representative enterprise of Yunnan coffee industry, which has built an industrial chain from coffee tree planting to its own brand upstream and downstream, hoping to keep pace with multinational enterprises such as Nestl é. The history of coffee cultivation in Yunnan can be traced back to 1892 and was introduced by French missionaries. The western and southern parts of Yunnan are located between 15 °N and the Tropic of Cancer, most of which are 1000-2000 meters above sea level, and the topography is mainly mountainous and sloppy. and ups and downs, fertile soil, sufficient sunshine, rich rainfall, large temperature difference between day and night, such climate and natural features are very suitable for growing coffee. Yunnan Dehong, known as the "hometown of Chinese coffee", accounts for 30% of the coffee planting area in the mainland alone.

Develop instant coffee products

Baoshan is not only the producing area of Yunnan small-grain coffee, but also not only planting and processing.

A few days ago, Nestl é announced that it would invest in the coffee industry in Pu'er City, Yunnan Province, provide training and infrastructure for local farmers through the "Nestle Coffee Center" project, and enhance the brand influence of Pu'er coffee. Earlier, Nestl é said it would start selecting 100% Pu'er top-grade Yunnan small-grain coffee beans in 2013 and promote Pu'er as a new coffee product named after the origin of Yunnan small-grain coffee beans.

Su Bo, president of Nestl é Greater China Food and Beverage Division, revealed that the coffee center is expected to invest 100 million yuan. Su Bo also said that Nestl é's coffee purchases in Yunnan have increased by 300% in the past three years, which further makes Yunnan a larger and more important part of Nestl é's global coffee supply. At present, the coffee purchasing season is gradually coming to an end. In the past two years, Nestl é has purchased a total of about 22000 tons of coffee in Yunnan. Nestl é will continue to expand its storage capacity in Yunnan, and plans to build new storage facilities with a capacity of 15000 tons, an increase of 50 per cent over existing facilities.