The present situation of Coffee and Tea Market in China

Coffee and tea culture, with hundreds of years of cultural history, is an industry that integrates management and culture, and because of its cultural charm, many people prefer to choose stores with their own individual style rather than industrial ones when opening stores.

Chain store mode. However, for the layman, it is almost impossible to master the culture of coffee and tea in a short period of time and integrate it into management, especially coffee, as a foreign culture, people are not familiar with it. When it comes to technological management, it is even more strange. In this way, it is particularly important for an organization or individual that can provide comprehensive technical support to investors who are about to open a store. Coffee business consulting shop market situation the cost of a cup of coffee is only 10% of its price, that is to say, a coffee shop sells a cup of coffee

The gross margin is 90%, which is much higher than the 45% gross margin of the general catering industry. From this point of view, opening a coffee shop can be called a profiteering industry. Because of this, opening a coffee shop has attracted the attention of many investors. "although many people have invested in coffee shops, not many have been able to run coffee shops successfully." Specializing in coffee and tea utensils and providing technical support for management

Investors who have run coffee for years say that although the cost of a cup of coffee is very low, the main cost of opening a coffee shop lies in the operation of the store and the creation of a cultural atmosphere. Because many people do not understand the way of doing business and coffee culture, most people's coffee shops are still selling at a loss. Therefore, it is very important to provide professional technical support for these owners who are ready to open stores. However, at present, the Guangdong market is full of dealers who provide utensils and raw materials, but what is lacking is institutions that can provide professional management technology. Coffee technical consulting shops not only sell professional coffee and tea utensils, but also provide comprehensive business technical support, which is making up for the gap in this area. At present, compared with the coffee culture of other major central cities is more mature, drinking coffee in coffee shops has become a living habit of many new generation white-collar workers. However, due to the strong market culture in Guangdong, the coffee culture in Guangzhou has not developed to the same level as other areas.

First-tier cities are so popular that even some of them

Second-tier cities are not as good as them. However, with the growth of the new generation in 1980 and the development of economy, coffee culture still has a great development prospect in the Pearl River Delta region, which also brings great benefits to coffee shop merchants who provide business technical support.

Business opportunity. Coffee technical consulting shops provide technical advice on business and coffee culture for people who are interested in running coffee shops, and charge a certain fee. These fees vary depending on the types of services provided. These services involve the operation of

In every way. For example, the cultural consultation of coffee is closely related to the management. This type of store also provides customers with large enough

Store decoration, matching utensils, service positioning consultation, service process, coffee brewing technology, how to choose coffee and staff training, business management, etc., if the customer chooses

For the whole through-train consulting service, the general service fee is 3% of the total investment in the coffee shop. At present, the coffee shops on the market range from 30, 000 to 50, 000 to tens of millions, with different grades. The investment of the vast majority of coffee shops ranges from 130000 to 200000. Such consulting services, on average, each business has an income of about 6000, with an average of 2-3 per month. In this way, the consulting operating income of one month is more than 10,000 yuan, and these service consulting fees account for about half of the store's operation.