The most promising business opportunity: coffee industry

Coffee is quietly awakened between cup lips and taste enjoyment. Coffee shops with rich cultural flavor have more and more fan groups in our country. Coffee shops can represent a symbol of commercial and spiritual cultural maturity of a city. In recent years, coffee shops in our country have grown rapidly and taken root and sprouted in various large, medium and small cities. Coffee shops of all sizes have become good places for people to relax and entertain. The business opportunities brought by the coffee industry have also captured the appetite of many investors. Coffee shops, fashion beverage franchisees and other beverage industries have become industries that need investors and entrepreneurs to be optimistic about. The China Chain Store Association released the "2014 China Franchise Investment Prosperity Survey Report", showing that the coffee and beverage industries have reached 80% of the votes in the most optimistic franchise industries.

On the whole, big brand chain stores have brand advantages and business model advantages. In the operation process, big brands are more mature, management is in place, operation mode is in place, and funds are in place. These important reasons determine that well-known brands occupy the dominant position in the market. In recent years, the coffee industry has also experienced incentive competition. New chain brands have risen rapidly, while some old brand coffee shops have lost their luster in the competition. Traditional model coffee shops account for a smaller and smaller market share. Small shops are naturally replaced by chain brands, and coffee shops full of personality divert some consumers. In fact, the business model and positioning of each brand in the coffee market are different, so it also determines different consumer groups. Most consumer groups will choose different coffee brand stores for different consumption purposes. Some coffee shops are mainly business, while others are mainly leisure and entertainment. Some coffee shops are mainly engaged in coffee business mode, some coffee shops are coffee + drink + simple meal mode, suitable for young people, petty bourgeoisie and other fashionable people often like to go places.

Coffee shop brand benefits can make you have loyal customers. Customers not only want to drink a cup of coffee but also value brand benefits. They regard coffee shop brands as symbols of fashion. Starbucks coffee is very good at this point. Friends around them often travel to a Starbucks for coffee. The focus is not on this cup of coffee, but on the feeling of fashion and enjoyment in Starbucks coffee shops. Therefore, the importance of opening a coffee shop brand can be imagined. For small and medium-sized investment entrepreneurs who have just established themselves in the coffee industry, it is very difficult to choose a coffee shop that meets their own capital conditions but has brand benefits. It is difficult for internationally renowned coffee shops to join, and the funds are limited. At this time, the brand coffee emerging in China gradually enters people's sight. For example, Feta Coffee joins these chain stores that are gradually sprouting in the whole country. With the development of the coffee industry, Feta Coffee has also gained a lot of benefits in the industry, brand awareness has gradually expanded, and chain franchise mode has been opened nationwide. The experience and quality of large-scale catering enterprise chain projects are not inferior to those of well-known foreign coffee brands.

For small and medium-sized entrepreneurs who have just started, projects such as Feta Coffee can be said to be a rising fire of hope. Facing the vast number of investment and entrepreneurship groups, Feta Coffee has opened 100 stores nationwide, with successful experience accumulating continuously and brand awareness rising year by year. The coffee industry is indeed a big cake today. If it can develop in the coffee industry, it is bound to usher in objective benefits. Choose a powerful chain franchised enterprise. Coffee investing is the surest way for entrepreneurs to succeed.