Close down one after another! Australian well-known coffee chain cries Chinese franchisees! Millions of dollars lost!

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According to the Australian Channel 9 News, a few days ago, Michel's Patisserie, a well-known Australian coffee chain, closed down one after another, and a large number of franchisees were ripped off. Two Chinese franchisees lost more than A $1 million. One franchisee even cried in an interview: "my life has been ruined!"

As a well-known coffee shop chain in Australia, many people have eaten Michel's Patisserie cakes and desserts. But in recent days, a number of branches of Michel's Patisserie have closed down one after another, and many franchisees are facing huge losses.

Why do well-known coffee shops close down one after another?

According to many franchisees, poor food quality is one of the main reasons for the deterioration of store operations. They can only get frozen food from suppliers, not freshly baked cakes. Sometimes, cakes are damaged during transportation, and some cakes have hair stuck on them.

The new frozen food has led to a reduction in the number of customers, and photos show that many of the products sent to stores have been damaged, even with hair.

The new frozen food has fewer portions than the old one.

Franchisees claim that they are forced to sell substandard products.

It is reported that Michel's Patisserie is one of the brands of food giant RFG. The group's brands also include Gloria Jean's,Brumby's,Donut King and Crust Pizza.

RFG regards the individual franchise market as a "business in a box", using well-known brands to attract almost completely inexperienced customers.

Reported that Ms. Teng (Jenny Teng, transliteration) is one of many franchisees trapped, her personal loss as high as 500000 Australian dollars. Michel's Patisserie, based in Northcote, Melbourne, is her store, but the store is now closed.

Ms. Teng said it was her dream to open a coffee shop in Australia. She believes that Michel's Patisserie is a reliable brand, so she chose to become a franchisee of the brand.

"opening a coffee shop in Australia is a wonderful dream," Ms. Teng said. But now, it has become my nightmare. "

Another franchisee, Mr. Wayne Hong, said his loss was more than A $500000. Previously, he and Ms. Teng paid a total of A $15000 to attend the training at RFG headquarters.

But the two men said they had not learned anything useful at RFG headquarters. Ms. Teng said RFG staff didn't even teach her how to use the cash register or coffee machine in the store.

Robert Verni, a Melbourne man, said the Michel's Patisserie store he joined had also been completely closed. Now he is forced to use his children's educational savings to pay off his debts.

"I bet my life savings on this, and RFG has ruined my life," Verni said in an interview. According to news reports, Verni even owed A $350000 in debt.

Verni also said that RFG headquarters had asked him to redecorate the facades of the two Michel's Patisserie, which he had spent A $300000. "I have clearly told them that I can't afford the money, but they still ask me to decorate the store, which I feel is a trap."

It is reported that all franchisees buy franchises from RFG. Therefore, franchisees must operate the store business in accordance with the instructions of RFG. However, the originally hopeful dream of a coffee shop ended up like this. I don't know who should be held responsible. Finally, there is only one word of advice: joining has risks, starting a business needs to be cautious.

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