Introduction of coffee culture in Shanghai? Shanghai

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The way to run a coffee shop

First, develop peripheral snacks to increase total consumption

Nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and Western dim sum, coffee noodles and coffee products. And other products have reached more than 100 kinds. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.

Keep the coffee fresh

Coffee operators should pay attention to the problem of inventory and purchase raw materials or surrounding products on the principle of running out in a short period of time. When selling coffee beans to customers, you should ask the customer about the possible use date and do not sell poor quality coffee beans to customers, so as to enhance customers' confidence in the products and trust in your store. If customers especially like a certain type of coffee beans, if they come to the store regularly, the number will be easy to control. if they come to the store from time to time, they can ask them to inform the shop owner in advance (make an appointment). Coffee store owners can prepare this type of coffee beans in advance, so as to avoid a large stock of beans, maintain the fresh quality of coffee beans and meet the needs of customers.

Third, understand the professional focus to improve the service

Coffee operators should have a professional understanding of coffee. The content of staff education and training should include the basic knowledge of coffee and related products and brewing skills, the operation process of store management, the implementation of practical practice, the filling of staff reports and basic etiquette, etc. The editor suggests that coffee shop operators should always think about developing different coffee formulations, cooking techniques, improving service quality and developing new peripheral products to add performance. what is more important is how to create goods to maximize the added value and transform into coffee shops with a special and unique style in order to remain invincible in the future coffee market.

Fourth, coffee shops and non-cafes to create an interactive environment

Don't let the coffee shop you run is just a coffee shop, let it also become a good place for the owner to communicate with the guests. Through specially designed music and lighting, combined with art exhibitions with fixed themes, or holding concerts, book clubs, concerts and exhibitions regularly, the cafe can create an atmosphere of art exhibition hall, which should be loved by many guests. also let the pressure of modern people, the soul can be relieved, I believe that many customers will also because you create a comfortable atmosphere around the humanized space And become regular customers often come here to spend money to do spiritual communication.

Coffee shop management model

With the expansion of the coffee market, the current business model of coffee shops in China is not as simple as it used to be. Many different and creative ways of doing business have emerged in China, as follows:

1. Traditional coffee shop store management

At present, this kind of coffee shop is the most common business form in China, and the main demand is to create a comfortable and comfortable situation, so that consumers can enjoy a meal or a cup of afternoon tea leisurely. Therefore, in addition to providing various flavors of coffee, meal dishes, bread desserts, scented tea drinks are also indispensable selling points, and some companies even provide breakfast food.

2. Mobile cafe

This is a new form of operation in recent years. As long as a converted truck is loaded with coffee-making equipment, operators can do business in places with a large number of people, such as scenic spots, recreation areas, or near various party venues. Open the sunshade, put a few tables and chairs, or even install seats directly on the van, it has become a coffee shop, where customers can enjoy the sunrise and sunset, listen to the birdsong of the wind, and enjoy the rich and mellow coffee at the same time. let the pleasure of tasting coffee get rid of the constant store decoration.

3. Stall coffee

This kind of coffee business can be said to be a model with low investment cost, and it is a business model that can be considered for entrepreneurs with less capital. However, car vendors pay attention to speed and convenience in operation, and the feeling of tasting is a secondary consideration. however, with the gradual increase in the number of coffee consumers and the strategy of price-cutting competition adopted by coffee shop operators, quality is also gradually valued by the industry.

4. Compound coffee shop

As the market for coffee shops expands, some operators who want to run coffee shops will also open shops with their own expertise, while some operators who have already opened shops will also sell coffee in order to improve their performance, such as books, flowers, furniture, hairdressing and so on.

Business scope of coffee shop

Nowadays, coffee shops operate a wide range of products, including more than 100 kinds of cold and hot drinks, Chinese and western dim sum, coffee noodles, coffee products and so on. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.