Starbucks CEO has confidence in the Chinese market, Luckin Coffee can't surpass them this year.
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Starbucks met a strong challenger in China, and Luckin Coffee expanded rapidly in 2018 with huge capital. In an interview, the chief executive of Starbucks was confident that none of them could surpass them within this year.
Starbucks plans to expand globally in recent years, and it has become a myth that it opened the world's largest coffee shop in Shanghai earlier. Apart from being the leader of the global coffee chain, the company is also the number one in the market in China.
Luckin Coffee sprang up in early 2018, quickly opened a store with a huge amount of money and attracted customers with ultra-low prices.
Luckin Coffee aims to break through 4500 branches this year.
Kevin Johnson, chief executive of Starbucks, believes that it is difficult for Luckin Coffee to replace their number one position in the market this year: "in the last season, we entered 10 cities in China." He stressed that every city is larger than Los Angeles, which has a population of 4 million, proving that the company is still expanding rapidly.
Luckin Coffee said that the goal of 2019 is to have more than 4500 stores, which, if successful, will surpass Starbucks, which currently has 3600 stores in China.
Starbucks is also expanding rapidly to open a store every 15 hours.
But Kevin Johnson points out that Starbucks is also expanding rapidly, opening a store in China every 15 hours, and that the company has a "first-mover advantage" in Asia, which helps to expand the market.
As for the Sino-US trade war, he said he did not see a significant impact on the company.
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