Dongguan "many people Cafe" transfer crowdfunding industry missing benchmarking

Recently, I heard two stories about "crowdfunding". First, the "many people Cafe" in Dongguan, founded on the crowdfunding model, posted a transfer notice, and then the media exposed that "JuCoffee", which is located on the Happy track Road in the West Lake District of Hangzhou, has not been easy since its establishment a year ago. Since then, it has been reported that an early established crowdfunding restaurant in Qingdao is also facing operational difficulties. In order to reduce costs, the catering department has been reduced, leaving only the sales department.

Correspondingly, the crowdfunding model with Wechat moments as the main channel is becoming popular. Often, it only takes a few days for a project to be released to crowdfunding success. The scope of crowdfunding has also expanded from the original coffee shop and restaurant to new areas such as rice cultivation and equity investment. The development of the pattern is like the saying often circulated in the cafe on University Road around 2012, "Today, the cafe at so-and-so on University Road is closed; today, the coffee shop at so-and-so on University Road is open."

At a cold glance, every crowdfunding project has an inevitable factor for success, the project itself is a project of market demand, crowdfunding shareholders are strong and even there is no shortage of bosses and executives, and the funds raised often exceed the needs of the operation of the project itself. behind the seemingly "impossible without success", one by one failed crowdfunding projects tell us another truth, that is, a strong combination is not necessarily a successful combination.

Judging from my track of following crowdfunding projects in the last two years, most failed crowdfunding projects generally go through two periods, the early "everyone wants to be in charge" and the later "no one wants to be in charge." The result of a group of powerful individuals trying to manage a project together is inefficiency and the management team is at a loss as to what to do, but this difficulty is easy to break through, and the major shareholders or initiating shareholders can be solved smoothly through the collection of management authority. The biggest problem is how to stimulate everyone's ability after the centralization of management power on a platform where everyone seems to be fair, which is a seemingly simple question, but in fact, this is where many crowdfunding projects start to plant failed viruses.

Of course, there are many human reasons, and there are two of the simplest old stories: one is that three monks have no water to eat, one is that swans, pikes and prawns drag a cart from different directions, and the second prophecy is often an upgraded version of the first story, and crowdfunding eventually turns into "mass sorrow".

After all, in the era of popular crowdfunding model and various ills, as far as crowdfunding itself is concerned, there is a great need for the benchmark of success and the sample of persistent operation. From this point of view, crowdfunding has not been successful and management still needs to be done.