Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

On a sunny afternoon after the rain, the Nankeng mountain depression along the southeast coast of Fujian was cloudy with green mountains and green waters.

Huang Wen-Kuang, a Taiwanese businessman in his late sixties, gathered with friends at his "Coffee Tour Park." Viewed from the viewing terrace halfway up the hillside, 100 mu of coffee trees planted along the hillside are leafy and green; cups of coffee give off a delicate fragrance at hand.

"No bitterness, no sour, no astringency-coffee produced in China can also have such a good quality." Huang Wenguang said, "with the development of economy, China's coffee consumption market is getting bigger and bigger. I hope all Chinese people can drink their own good coffee."

Five years ago, Huang Wenguang, who had spent most of his life building in Taiwan, set foot on the mainland for the first time. He fell in love at first sight with Nankeng Town, Nanjing County, Zhangzhou City, and decided to start a business, provide for the aged, and spend the rest of his life here. Three years later, Huang Wenguang, who loves coffee, brought Arabica coffee trees from Taiwan, where he began to cultivate "Nankeng Coffee," which combines Taiwan's technology with mainland soil and water.

Zhang Wen, mayor of Nankeng Town, said: Nankeng is an old revolutionary base in Fujian. In the 1940s, the CPC set up an organ of the Minnan Prefectural CPC Committee here, with Nankeng Mountain as its headquarters, and began the journey of the Soviet Red regime to liberate southern Fujian. After the reform and opening up, due to inconvenient transportation and no hinterland in the mountain area, Nankeng was once neglected in the spring tide of economic development led by processing and manufacturing in the southeast coast.

However, in Huang Wenguang's view, the Nankeng Mountain area, where Rain Water is abundant and has a large temperature difference between day and night, is very suitable for the development of coffee cultivation. The trial in the past two years has been very successful. Huang Wenguang said that he has invested more than 12 million yuan in coffee production and turned the scenic planting area into a "coffee sightseeing garden" that is open to the outside world, so that tourists to Nanjing can have a place to take a nap and drink coffee after visiting the World Cultural Heritage Fujian Tulou.

The development concept and prospects of the coffee garden cheered local officials. "after research, we believe that coffee cultivation is a potential new industry." Zhang Wen, mayor of Nankeng Town, said: the idea of Nankeng's future development is to transform itself into a "forward position" for agricultural economic cooperation with Taiwan. In terms of industry, it will complete the transformation from traditional agriculture to leisure agriculture, and rely on agriculture to promote the development of tourism-based tertiary industry.

In recent years, Fujian has become the province with the highest concentration of Taiwan-funded agricultural projects. The reporter learned from the second Straits Forum being held in nine cities in Fujian that there are 15 Taiwan farmers' entrepreneurial parks on the mainland, four of which are located in Fujian. By the end of last year, Fujian had approved a total of 2177 Taiwan-funded agricultural projects, with contracted Taiwan capital of nearly 2.8 billion US dollars.

Tianfu Group, founded by Li Ruihe, a Taiwanese businessman based in Zhangzhou, is an example. As of February 2010, the world's largest tea chain had opened more than 1000 direct stores on the mainland, with total assets of more than 1 billion yuan, and plans to list in Hong Kong in 2011.

Compared with Tianfu Group, the development of Nankeng Coffee in Fujian, the hometown of tea, started relatively late, and the pace is also relatively slow. However, Zhang said he is confident about the development prospects of coffee cultivation in the region. It is believed that in the near future, Minnan, which is famous for its tea trade, will become an important coffee producing area in China along with Yunnan and Hainan.

In this regard, Huang Wenguang said that coffee, which has been improved in terms of variety and fertilization through Taiwan technology, will have more advantages in the mainland market. He says that when he first started experimenting with coffee two years ago, generations of local tea-drinking farmers laughed at him, "this Taiwanese is so stupid, how can you sell this kind of thing?" but now, seeing that growing an acre of coffee can earn 10,000 yuan a year, many local farmers ask him for seedlings and learn to grow coffee, and some even cut down the tea garden and grow coffee instead. Huang Wenguang said that he has now developed a 500mu coffee garden, some of which blossom and bear fruit, and the output is expected to reach 5000 kilograms this year. In addition, he decided to expand the planting area of coffee and train local farmers to plant more than 2000 mu of coffee trees this year.

"the market in China is so big that there are not many kinds of local coffee." "Coffee is a way of life," Huang said. "with the development of China's economy and the diversification of lifestyle, more and more people will drink coffee."